Oben Electric, one of India’s fastest-growing direct-to-consumer (D2C) electric mobility startups, is rapidly scaling its footprint with ambitious expansion plans. The homegrown, R&D-driven electric motorcycle brand has announced the launch of 10 new showrooms and service centres across Maharashtra this financial year. This bold move comes as the company doubles down on its strategy to make electric mobility mainstream, positioning itself as a strong player not just in the EV industry but also in the broader D2C ecosystem India is witnessing in 2025.
In a short span, Oben Electric has become a standout in the Indian D2C updates space, with its flagship model, the Rorr EZ Sigma, gaining traction among daily commuters. The growing adoption of EVs in India has created fertile ground for latest D2C startups like Oben to scale quickly, much like premium D2C brands India has seen emerge across other sectors such as food, beauty, and personal care. Oben’s expansion highlights a new chapter in D2C business India, where consumer-first, direct-to-consumer models are redefining how brands connect, sell, and grow in competitive categories.
With five showrooms already operational, the company is laying the foundation for an omnichannel D2C strategy—an approach that blends online discovery with offline retail experiences. Pune, one of Maharashtra’s biggest EV adoption hubs, has become Oben’s stronghold with four showrooms strategically located in Wakad, Shivajinagar, Dhankawadi, and Chinchwad. Another showroom at Jalna Road, Chhatrapati Sambhajinagar, reflects the company’s intent to expand beyond metro clusters into tier-2 and tier-3 cities—key markets for sustainable D2C brands scaling in 2025.
What makes Oben Electric’s expansion even more notable is the alignment with ongoing D2C industry news where investors, consumers, and policymakers are closely watching brands that combine innovation, accessibility, and growth. Although the company has not yet announced a fresh D2C funding round, its aggressive retail push signals strong internal confidence, revenue growth, and readiness to attract VC-backed D2C brand investments. Analysts believe that with rising demand, Oben could soon be part of D2C IPO news in the coming years, making it a brand to track in the direct-to-consumer India growth story.
As Indian D2C updates consistently highlight, the fastest-growing D2C brands are those who embrace supply chain innovation, customer-first experiences, and omnichannel visibility. Oben Electric is checking all these boxes by building physical access points while leveraging digital-first engagement. Unlike traditional auto players, it is positioning itself within the D2C ecosystem India thrives on—where customer interaction, feedback loops, and brand loyalty are built directly rather than mediated through dealerships.
With India’s EV market booming and Maharashtra emerging as a key adoption hub, Oben Electric’s expansion reflects what’s happening in India’s D2C space today—consumer-focused, innovation-led, and growth-driven strategies reshaping industries. From sustainable D2C brands to premium D2C categories, the playbook is the same: scale fast, remain agile, and build direct connections with consumers. Oben Electric is not just delivering motorcycles—it is building a story of how D2C business India is evolving beyond food, beauty, and lifestyle into mobility and energy.
If the current momentum continues, Oben Electric could soon join the list of top funded D2C brands driving India’s green transition while shaping the latest D2C startup news with bold expansion moves. In a market buzzing with daily digest of D2C news in India, Oben stands out as a brand delivering not only speed on the road but also speed in scaling, marking it as one of the best performing D2C brands FY25 has to offer.
