Grest (Radical Aftermarket Services Pvt. Ltd.), a quickly expanding direct-to-consumer electronics re-commerce brand, has received ₹16 crore in its most recent funding round.
Equentis led the round with ₹7 crore, with The Chennai Angels, Lead Invest, and India Accelerator also participating. This funding indicates that investors are still supporting creative electronics and gadget startups that are changing the resale and refurbishment market in India.
The new funds, which include equity and debt, will be used to double Grest’s offline presence beyond 60 stores, grow its 20,000 sq. ft. refurbishment lab, support e-commerce and B2B platforms, improve supply chain , and expand into Tier 2 and Tier 3 cities. This shows how investors are becoming more confident in circular economy-driven business models in India.
Grest, which was started in 2018 by Shrey Sardana and Nitin Goyal, wants to make refurbished electronics available and trustworthy for Indian customers. Across online and offline channels, the business buys, refurbishes, and resells smartphones, laptops, tablets, and smartwatches. The brand’s strategy strongly appeals to value-conscious millennials and Gen Z buyers because of the rise in sustainability-driven consumer behavior and the demand for affordable, high-quality gadgets.
Grest’s story shows how brands can grow from small startups to big retail networks. The business initially obtained ₹2.6 crore from high-net-worth individuals and angel investors, and this new round shows its strong revenue growth and market traction. As startups change beyond just e-commerce, Grest is relying on a strategy that combines digital platforms with physical locations, giving clients trust and transparency which are two important things in electronics re-commerce.
Industry experts see this raise as a sign that VC-backed brands in electronics are growing. While IPO news in the sector is still developing, brands like Grest are showing high startup valuation potential by meeting huge demand in pre-owned gadgets with quality assurance and reasonable prices. With private equity and angel investment activities rising, the electronics re-commerce market is becoming one of the most interesting industry news categories in India.
The trends for 2025 show a strong move toward sustainable brands and circular economy-driven models. Consumers are looking for reliable refurbished products, and Grest is using this by building a supply chain and investing in a modern refurbishment lab. The brand’s growth into Tier 2 and Tier 3 cities also shows a wider strategy, capturing demand outside major cities while staying strong online.
With this new funding, Grest wants to become one of the top brands in the electronics category. This round shows how the direct-to-consumer market in India is growing beyond fashion and personal care to include high-value tech products. As more investors look for top brands, Grest’s model could set an example for growing electronics and gadgets sustainably and profitably.
