BeyondBound, a new D2C startup changing India’s D2C scene, just announced it’s seriously growing its women’s athleisure line with over 24 new items. They’re the first direct-to-consumer Indian brand just for women, and they’re planning to grow all over India. They expect to double in size by 2026 and hit revenue of ₹1 crore.
Launched in 2024 with just 12 items and a basic online presence, BeyondBound quickly became a fast-growing D2C brand in the lifestyle and athleisure area. In less than a year, they got over 500 women customers, which shows they have a good product that people want. With these new items, BeyondBound now has clothes for different parts of women’s lives—workouts, work, travel, and casual days. This shows how important it is to have choices that fit different needs and styles.
Founder Tejasvi Madan says they’ve always wanted to make clothes that fit women of all shapes and sizes. By really listening to customers and designing collections based on what they need, BeyondBound has made clothes that make women feel confident.
What’s going on in India’s D2C space shows that things are becoming more inclusive and community-focused, and BeyondBound is using this idea. Their plan uses online sales, direct brand messaging, and community building. By growing to over 50 items and improving their website, BeyondBound is growing and setting itself up for long-term revenue growth in 2025 and later.
Right now, they haven’t said anything about funding, but their growth is similar to other D2C brands that have grown through good products, online selling, and getting customers involved. For investors watching D2C startups, BeyondBound could be a good example of how women-focused fashion and lifestyle brands can become valuable.
As the D2C business grows in India, BeyondBound shows how premium D2C brands are growing—brands that sell products and create movements. With happy customers, inclusive designs, and a clear sales plan, BeyondBound could be one of the top D2C brands in its category in 2025. Their growth is about more than just new products—it’s about changing how women view athleisure wear: not just for workouts, but for feeling strong and comfortable every day.
