Centuary Mattresses, a well-known name in India’s sleep industry, is moving into the furniture market. They’re starting with Centuary Sofas in Hyderabad, expanding from their mattress business to grab a piece of the ₹1.3 lakh crore furniture sector. This puts them among other top Indian brands trying to grow by branching out into related lifestyle areas.
The sofa market is big, about five times the size of the mattress business, but it’s not very organized. Centuary is putting ₹50 crore into its sofa division, aiming to become a major player in home comfort by bringing their foam and design know-how to living rooms. Uttam Malani, Executive Director of Centuary Sofas, says that after 30 years in sleep comfort, sofas are a logical next step.
They’ve launched six collections with 250 different products, including various sizes of sofas and loungers. Prices for a three-seater range from ₹30,000 to ₹80,000. They plan to make 5,000 seats each month, increasing to 1.5 lakh units within the first year. Malani believes they can break even in 9–12 months, based on market trends and demand for branded furniture.
The ₹50 crore investment includes ₹35 crore for setup and ₹15 crore for expanding their Hyderabad facility, which now covers 1,20,000 sq. ft. Centuary handles frame-making, foam production, and upholstery themselves, showing their focus on quality. They’ll sell sofas through their 4,000 existing stores and 10 larger showrooms, with plans to have 15 showrooms by March 2026. Each showroom costs ₹50–75 lakh, which fits their strategy of using both online and offline sales channels.
Centuary wants to capture 10% of the southern sofa market in a year and 20% across the south, east, and west within three years. They’re also planning a manufacturing plant in western India with a ₹100 crore investment over the next year and a half.
With consumer spending improving, Centuary is counting on its reputation and investments to drive a 20% revenue increase from sofas, establishing themselves as a growing brand in the broader lifestyle market. This move shows how established brands are changing their strategies and aiming for growth in the Indian market.
