In a startup ecosystem where raising capital often takes the limelight, Bersache, a direct-to-consumer (D2C) footwear brand, has quietly built an empire. Co-founders Pankaj Garg and Shurbhi Garg have scaled Bersache to ₹130 crore in annual revenue — all without accepting a single rupee of external investment.
The brand was founded to address a previously unserved gap in the Indian footwear market: something stylish enough to capture global fashion appeal, yet affordable, durable, and tailored for Indian terrain. Bersache delivers on that promise through a combination of high design sensibility, fashion-forward styling, and rigorous engineering suited to Indian climate and walking patterns.
A key to its success has been the bootstrapped, capital‐efficient strategy the founders have adopted. Without external funding, Bersache has focused intensely on cost discipline, marketing organically, optimizing supply chain costs, and reinvesting profits back into the business. The avoidance of middlemen, use of local materials, and an “agile” fashion release model allow Bersache to keep prices low while maintaining margin and quality.
But Bersache’s efforts go beyond just selling footwear. The brand aims to democratize fashion, making trends accessible to everyday Indian consumers without compromising on durability or comfort. It has paid particular attention to consumer feedback, sizing that suits Indian feet, design variants responsive to weather and usage (e.g. monsoon-friendly, easy slip-ons), and a customer support system that boosts repeat purchases.
Though still fully self-funded, Bersache has achieved significant scale. With ₹130 crore in revenue, it now stands among the fastest growing D2C footwear players in India. As it looks forward, expansion of product lines, design innovation, and increasing presence in underserved regions are likely next moves — all while retaining its bootstrapped model.
