Zigly, a quickly growing pet care brand in India, is making big moves in the direct-to-consumer market. They plan to have about 60 stores in at least 25 cities by the end of fiscal year 2026. Right now, they run 37 stores in 17 cities and want to have 45 by the end of the year. They’re also aiming to double their revenue in the next two years.
Zigly, working as a tech-powered platform under Cosmo First, is basing its growth on opening more stores, buying other direct-to-consumer businesses, launching new products, and investing in digital tech. Recently, Zigly bought two animal hospitals: Small Animal Clinic & Surgical Centre in Mumbai and Dr. Santa Animal Healthcare in Bengaluru. These are now Zigly centers that offer vet care, tests, surgeries, shots, and special treatments.
While Zigly has been running its own stores, it’s getting ready to open its first franchised store in Lucknow. They plan to add franchises slowly, with just 3–4 new locations next year, before speeding up after they reach 70–75 stores. Each store needs an initial investment of ₹45–60 lakh and will break even in 12–18 months for services and up to three years for product sales. Even with its plans to grow, Zigly is still three to four years away from making profits overall, with an expected yearly cash burn of ₹30–40 crore. The company says that losses have stabilized even as they grow, which shows they’re taking a sustainable approach to revenue growth.
Zigly is also putting more focus on its own brands to increase margins and build customer trust. They have over 150 products across four brands—Applod (food and treats), Furpro (grooming products), Zigly Lifestyle (accessories), and Cat Litter. They’re planning to launch new products, including dry food and more cat products, soon.
On the tech side, Zigly is getting ready to launch a new mobile app by the end of the year to get more online customers. Currently, online sales make up 25% of revenue, while physical stores make up 60% of service revenue and 40% of product revenue. Vet services have doubled in less than a year, making them the fastest-growing part of the company. Zigly has also started offering 60-minute delivery in some areas and has several stores open 24/7.
Zigly expects revenue of ₹60–70 crore in fiscal year 2025 and plans to double that in the next two years. Cosmo First is funding this growth, and there are no current plans for outside funding. This shows a plan to build long-term value instead of chasing quick profits.
As more people in India spend money on pet care, Zigly’s growth is a good example of how brands are shaping specific markets and building businesses in a fast-growing category. For those watching the direct-to-consumer market in India, Zigly’s story shows how new ideas, purchases, and product depth can build leadership in the market.
