DecorTwist, a home décor brand, has received $200,000 in bridge pre-Series A funding, led by angel investor Tejas Paresh Lodaya. This funding will help the brand expand its direct-to-consumer (D2C) plans, showing investor confidence in the Indian D2C market.
Founded in 2022 by Anupam Rajey, DecorTwist has quickly become a top D2C brand in the home and lifestyle category. The business will use the funds to improve its stock, grow operations to meet customer demand, and move into quick commerce D2C platforms. They also plan to add new products in dining, décor, gardening, furniture, pooja items, and gifts, aiming to be a complete home décor source in the Indian D2C market.
Anupam Rajey, Founder of DecorTwist, stated their goal is to become India’s favorite premium D2C brand, known for quality, sustainability, and new ideas, similar to how Lenskart changed the eyewear market.
DecorTwist has served over 100,000 customers with affordable, well-designed products, earning a reputation as a reliable brand. It has generated over ₹12.5 crore in revenue and has a 17% repeat purchase rate, showing strong customer loyalty. Its presence on platforms like Amazon, Myntra, and Flipkart supports its omnichannel approach, making it easily accessible to consumers.
The home décor market in India is changing quickly. It is expected to reach $30 billion by 2026, driven by changing consumer behavior, increased digital use, and demand for personalized home solutions. DecorTwist is taking advantage of this growth by focusing on sustainable brands and an omnichannel strategy that combines convenience, creativity, and quality.
This funding places DecorTwist among the top funded D2C brands and marks a new stage of development for D2C startups in India. With growing D2C funding and expansion plans in the lifestyle and home sectors, DecorTwist shows how modern D2C brands can transform traditional markets with digital and customer-focused strategies.
As the Indian D2C market grows in areas like fashion, beauty, and personal care, DecorTwist’s development in home décor demonstrates the strength of innovation, skill, and understanding consumers in creating lasting D2C businesses.
