Mi Arcus, a rapidly growing children’s brand in India, is boosting its D2C presence by improving its design and sourcing through a deal with retail tech company Fynd. By adding Fynd’s AI Sourcing Platform, Mi Arcus can quickly turn design ideas into products, letting them react faster to kidswear trends and what customers want. This shows how flexible Mi Arcus is in India’s competitive D2C market and backs up its image as a responsive, customer-focused brand.
This deal lets Mi Arcus use AI tools to study new kidswear trends, create idea boards, and produce character-based designs for clothes and accessories like pillows and towels. According to Preeti Chugh, Co-Founder and Creative Head at Mi Arcus, this has “cut down the time it takes to get products to market and improved our storytelling across collections,” giving the design team more room to focus on creating products that appeal to both kids and parents. By making design cycles shorter, Mi Arcus can also plan inventory better, lower the risk of markdowns, and release new collections more often—a big benefit in the fast-moving children’s clothing market.
From a retail point of view, this addition makes the supply chain work better, lowers the cost per design, and reduces the need for manual work. This helps Mi Arcus keep products in stock across all sales channels. Fynd’s platform, which works with over 300 big retailers and 20,000 stores, allows for connected operations including online stores, in-store systems, marketplace connections, and complete supply chain control. This gives Mi Arcus a strong base for growing its D2C business, lining up with the rising trend of creator-led D2C brands and tech-driven supply chains in India’s D2C space.
For shoppers, this means a regular stream of fashionable, well-priced items. This partnership puts Mi Arcus in a good spot to stay ahead in India’s kidswear D2C market, where storytelling and being current are key to sales. By linking design teams right to digital sourcing systems, Mi Arcus can quickly turn design ideas into real products while keeping the brand authentic. This plan also helps support lasting growth by managing inventory well, reducing waste, and improving sales rates.
Ragini Varma, Chief Business Officer at Fynd India, says that AI can smooth out the creative steps “without hurting quality,” which helps brands like Mi Arcus move quicker, save money, and open up more design options. For Mi Arcus, this deal improves its D2C growth potential, strengthens its supply chain, and keeps it relevant in India’s tough D2C market.
By using AI-powered sourcing and digital connections, Mi Arcus is not only making its operations smoother but also growing its ability to expand efficiently. This deal shows a wider trend among fast-growing D2C brands to use technology for market response, efficient operations, and steady revenue growth, making Mi Arcus a standout player in India’s D2C startup scene.
