Scarters aims for a 50% growth in FY26 by getting into premium luggage and expanding its lifestyle product lines. This homegrown lifestyle brand is tapping into design-focused luggage and growing its product range, hoping to achieve significant year-over-year growth.
Started by Darshan Shah during the pandemic, Scarters moved from work accessories to a full-fledged direct-to-consumer (D2C) setup, providing tech organizers, wallets, desk accessories, and now, travel gear. Their latest products, like premium suitcases and cabin luggage, should push average order values up from ₹7,500 to over ₹25,000, which should really help boost revenue. According to Shah, they’re keeping their focus on consistent growth at around 50%.
More and more Indian consumers want premium lifestyle and travel items, especially city professionals. Scarters is getting into this area with D2C growth plans and design collaborations that mix style with practicality. Last year, they worked with Chennai Super Kings as design partners for the team’s official duffels and backpacks during the IPL season, showing how brands are working with partners to get more attention.
Scarters’ new suitcase, which is patent-pending and took over three years to develop, has a modular design where users can change the sleeve for a different look or use. Shah says this brings something really unique to Indian luggage. The brand uses aluminum, polycarbonate, and soft materials to make a balance between durability, lightweight design, and good looks.
Scarters is a bootstrapped brand that has stayed profitable by reinvesting earnings into organic revenue growth. About 95% of its sales are online, with its own website making up around 70%. They’re also trying out offline options through store partnerships and airport retail with partners like Broadway and Relay.
Most of Scarters’ customers are in big cities like Mumbai and Bengaluru, but smaller cities such as Pune, Surat, and Ahmedabad are becoming good markets too. The brand also sees quick commerce platforms like Blinkit and Zepto as useful for impulse buys and gifts. Shah mentions they’ve made premium gift sets for fast delivery.
Besides luggage, Scarters plans to look into sports like paddle, pickleball, and even golf gear, because they fit with its premium image and target audience. As the brand grows quickly in India’s lifestyle market, the main goal is still design over rapid growth. Shah states that they aren’t after extreme growth, but want to build lasting value with each product.
With current market trends favoring design and customer experience, Scarters’ story shows the direction of business—focused on product quality, steady growth, and strong brand communication. Starting as a pandemic-born startup, the evolution into a lifestyle brand reflects the changes, where innovation and being genuine are creating the next wave of worldwide brands.
