La Pink is quickly becoming a well-known name in India’s growing direct-to-consumer (D2C) beauty market. In just two years, this Indian-owned company, which focuses on clean beauty, aims to reach ₹100 crore in revenue by fiscal year 2027. They’re also planning to introduce color cosmetics and expand to the US, Dubai, and Europe.
Unlike other high-end D2C beauty brands, La Pink sets itself apart as the first microplastic-free skincare brand in India. They want to educate people about sustainable products and environmentally friendly choices. Founder Nitin Jain says their goal is to change the beauty market by raising awareness about microplastic-free products. As India’s D2C market develops, this type of purpose-driven is what sets apart new sustainable D2C companies and premium personal care brands.
La Pink has grown from a small business to a fast-growing D2C brand. This year, they doubled their product count from 40 to 80 and plan to launch 30 more products, entering the color cosmetics market, which is one of the fastest-growing areas in D2C business in India. Currently, they offer skincare, haircare, and body care items like serums, shampoos, moisturizers, perfumes, and face washes. By adding more products, La Pink is building a stronger product launch , in line with D2C market trends for 2025, which see expanding into different categories as a key way to grow.
La Pink uses a strong omnichannel D2C strategy, with almost equal sales coming from online and offline channels. You can find the brand on major e-commerce sites like Amazon, Flipkart, and Myntra, as well as on quick commerce D2C platforms. About 50% of their revenue comes from online channels, with 20% from their own website, showing they have a loyal customer base, which is important for D2C businesses. Offline, La Pink is expanding into smaller cities and plans to open exclusive stores by the end of this fiscal year.
Even without outside funding, La Pink has seen great revenue growth, earning ₹15 crore in fiscal year 2024, up from ₹7 crore in its first year, a 200% increase. They aim to reach ₹50 crore in fiscal year 25 and ₹100 crore in GMV by fiscal year 27. This shows they have strong unit economics and a growing customer base, making La Pink one of the fastest-growing D2C companies in India.
The company’s upcoming expansion to international markets is a big step in its D2C plans, putting it alongside other Indian D2C brands that are expanding globally. With more people wanting clean, sustainable, and ingredient-conscious beauty products, La Pink’s international expansion could be an example for other beauty and personal care brands to follow.
La Pink is a brand that balances sustainability, profit, and purpose. Its success shows what’s happening in India’s D2C market today, where authenticity, , and transparency are changing traditional beauty standards. Whether it’s through new products or international expansion, La Pink represents a in direct-to-consumer in India, where clean beauty meets conscious growth.
