Atlys, a visa-processing startup, and Jar, a gold tech firm in India, are teaming up for a digital gold referral program. This is a first for the Indian D2C area. The goal is to change how brands get people involved and build loyalty in the Indian market by mixing finance tech with rewards for customers.
With this program, Atlys customers who bring in new users get digital gold as a reward. When the new user completes a visa application, the referrer gets gold worth ₹500 to ₹5,000, based on the market rate on the payout date. The offer is limited to the first participants and ends when one kilogram of gold is given out.
This partnership is a creative way to gain customers and shows how Indian startups are combining finance, tech, and digital marketing to build their brands. For Jar, it helps grow its position in the finance tech and savings area. For Atlys, it shows the company is focused on customers by focusing on trust, rewards, and money access.
In India’s competitive market, where companies are fighting for loyalty, campaigns like this set a high bar. Atlys’s way of using digital gold reflects a trend where value is tied to real assets. Gold is seen as stable in India, making it good for long-term user traffic.
This partnership points out how brands are going beyond old referral plans. It also shows a wider trend where startups are adding savings, investment, and shopping to create valuable systems.
Atlys and Jar are both growing fast. This makes the alliance even more practical. Atlys has changed the visa field with its easy application process, and Jar has become a well-known micro-savings platform in India. Together, they represent a strategy focused on partnerships and user-first thinking.
For Atlys, this campaign is a chance to grow its customer base, increase income, and strengthen its brand. For Jar, it’s a step in growing its business by adding its tech to platforms that reach new people.
The program shows how fast-growing brands in India are rethinking user traffic, going for plans instead of short promotions. As the Indian market changes, this should push brands to mix finance tech and marketing in the near future.
By mixing gold with engagement, Atlys and Jar have made a partnership that reflects the core of the Indian business model: trust, new ideas, and customer growth. It strengthens their brand and shows what’s happening in India today, where teamwork and business shape the next wave of startup growth.
