Wonderland Foods, a healthy-snacking brand, secured ₹140 crore ($16 million) in its initial funding round. This is a big win for India’s direct-to-consumer (D2C) space.
Asha Ventures, an impact investor, led the round, with British International Investment (BII), backed by the UK government, also participating. This investment shows confidence in India’s fast-growing D2C startup market, especially in food and wellness.
Founded in 2014, Wonderland Foods has become one of India’s fastest-growing D2C food and beverage brands. They sell nuts, seeds, berries, dried fruits, and dates. They get these items straight from farmers to make sure they are fresh and of good quality. The company handles its own processing and sells products through B2C and B2B channels using an omnichannel D2C strategy.
The new funds will go toward growing the brand’s product line, improving processing, and increasing distribution and marketing, both online and offline. Wonderland Foods plans to reach more customers in Tier II and Tier III cities and strengthen its digital marketing, which reflects current D2C market trends in 2025.
Wonderland’s success shows how D2C is changing traditional FMCG models in India. The brand is on major e-commerce sites like Amazon and Flipkart and has partnerships with big chains like Reliance, D-Mart, Vishal Mega Mart, Lulu Super Mart, Metro Cash & Carry, and Walmart. This shows how D2C retail and e-commerce are working together in the Indian market.
Wonderland Foods reported ₹95 crore in revenue in FY21, which jumped to ₹540 crore in FY25. With a target of ₹700 crore in FY26, Wonderland Foods is a top funded D2C brand in India with consistent revenue growth. These numbers confirm the D2C model in India and position the company as a strong player in the premium healthy-snacking category, competing with brands like Happilo, Nutty Gritties, and Open Secret.
Industry experts see this funding as part of a larger trend in India’s D2C industry, where VC-backed brands are changing how Indian consumers view packaged food and wellness products. Wonderland Foods’ story fits with the country’s move toward sustainable and health-conscious consumption.
Wonderland’s growth shows how local brands are becoming competitive globally. This is thanks to innovation, consumer trust, and smart funding. For investors watching India’s D2C market, this funding round is more than just money—it’s a milestone in India’s D2C growth.
