Urban Company’s move into the UAE is a big step and exciting D2C industry news for the brand and India’s D2C space. They are investing ₹3 crore through their Singapore branch to start a subsidiary. This subsidiary will concentrate on getting their products out there and growing their brand. Urban Company is now among the D2C startups that are expanding globally.
Even though Urban Company mainly provides service, its strategy is similar to the D2C model in India. They control their customer relationships, build trust, and launch their product lines like ‘Native.’ With this launch in the UAE, they plan to sell products to service partners and consumers, boosting D2C product releases and expanding their brand presence worldwide.
This move builds on current D2C IPO news and funding news, where consumer and service brands are leading global growth in India. Urban Company’s successful stock market launch in September, with a 57% increase and ₹1,900 crore public offering, showed strong interest in growth platforms and confirmed Urban Company’s important role in consumer tech.
The company did report a net loss of ₹59.33 crore in Q2 FY26 due to higher costs. At the same time, revenue grew 37% YoY to ₹380 crore. This shows how consumers in India are increasingly looking for convenient home services and good experiences. For VC-backed D2C brands and founders, this shows the importance of growth over short-term spending.
Urban Company’s board changes, including Vamsi Krishna Duvvuri’s transition to a non-executive director, shows leadership stability and governance, which investors want to see in future IPO candidates. As more D2C brands in India aim to go public, Urban Company’s global growth sets a example for D2C exits in India and scaling across markets.
The UAE move shows how India’s digital brands are going beyond local dominance and meeting global demand for D2C brands, wellness startups, and tech platforms. It will also improve Urban Company’s D2C strategy, product-service combinations, and market understanding for future acquisitions and global expansions.
For founders following D2C news in India and looking to become top brands, Urban Company’s UAE approach shows that Indian consumer companies can confidently go global at scale.
