In recent D2C news from India, Bewakoof, a fashion and lifestyle brand targeting young consumers, has shown financial gains.The company reduced its FY25 net loss by 29% to ₹73.2 crore. This improvement happened as revenue increased and operations became more streamlined.
Bewakoof’s operating revenue grew by 8% to ₹173 crore in FY25, up from ₹160.9 crore in FY24. This brought the total income to ₹174.7 crore, which includes ₹1.8 crore from other sources. The brand’s EBITDA loss decreased by 38% to ₹57 crore from ₹94.4 crore in the prior year, with EBITDA margins improving from -59% to -34%. Expenses also went down by 7% to ₹247.9 crore, showing effective cost management.
Prabhkiran Singh started Bewakoof in 2012, and it has become popular with millennials and Gen Z for its clothing, accessories, notebooks, and backpacks. In 2022, Aditya Birla’s TMRW acquired a majority stake (88%) for ₹200 crore. Bewakoof’s performance is now important to TMRW’s larger D2C strategy.
TMRW’s portfolio grew by 55% year-over-year in FY25, mostly due to expanding physical stores. This shows the changing behavior of D2C consumers in India and the need for an omnichannel approach. Brands like Bewakoof, TIGC, and Nobero have expanded their retail presence, and TMRW now runs 16 stores in seven cities.
Many of the newest D2C startups are going in this direction. For example, Lenskart and Wakefit are putting IPO funds toward retail expansion, while Snitch and Bear House are building more physical locations. Snitch recently raised $40 million to reach 100 stores, and Bear House raised $5.8 million to open 20 new stores. Growing offline is becoming a key way to increase D2C revenue, improve startup values, and build consumer trust in premium D2C brands in India.
As shoppers want both the convenience of online shopping and the ability to touch and feel products, the line between D2C retail and e-commerce is blurring, and D2C supply chain is more important than ever. Bewakoof’s turnaround shows that success in today’s D2C market is about financial stability, great customer experience, and effective online and offline strategies.
Bewakoof’s FY25 results show that Indian D2C companies, supported by investors like TMRW, are growing into well-funded consumer platforms. They’re positioned for potential IPOs, acquisitions, and long-term category leadership.
As the direct-to-consumer market in India grows, Bewakoof’s story underlines that profit, brand strength, and omnichannel reach are critical for D2C brands looking to scale in 2025.
