Kraus Jeans is making waves in India’s direct-to-consumer (D2C) scene. This women’s denim and casual wear brand is on an expansion push to really secure its spot in the rapidly expanding Indian market.
Kraus Jeans isn’t new to the game, having been around since 2003. They initially grew by working with large retailers like Shoppers Stop. Now, they’re moving into the D2C space with a focus on fashion and lifestyle. They already have 22 exclusive brand stores, with most of them being company-owned. This shows they’re serious about D2C in India.
The founder and MD, Ravi Punjabi, mentioned they opened eight new stores in the last quarter alone and intend to keep that momentum going. Each store is about 600 square feet, costing around ₹30 lakh each, including the stuff on the shelves. This plan shows they’re committed to growing through company-owned stores. This way, they can control the experience and keep things consistent, which is important for a premium brand.
Their target is to hit ₹260 crore in sales by 2026. If they can do that, they’ll be one of the fastest-growing D2C brands in India for women’s clothing. They’re also keeping up with what women want, which is more comfortable everyday clothes.
Kraus Jeans isn’t just focused on India. They’re planning to grow internationally, especially in the GCC region. This move shows they have big ambitions, like other top D2C brands. While they haven’t shared details about funding, this expansion is supported by investments. This makes some people think they might be looking at Series A/B funding in the future, or maybe even an IPO if they keep growing at this rate.
This move towards selling both online and in physical stores puts Kraus Jeans in a strong position. Other brands are also opening physical stores, so this approach is becoming more and more common. Kraus Jeans is taking advantage of its stores while still growing online, finding a balance between retail and online sales.
Kraus Jeans is combining experience, good operations, and stylish clothes. As the D2C market keeps growing in India, Kraus Jeans’ plan to expand, enter smaller cities, and move into the GCC region makes them a strong player. They have a clear plan, a store-first approach, and a focus on what customers want.