Protouch, an Indian beauty-tech appliance brand, secured $2 million in Pre-Series A funding. GVFL led the round, with participation from Enrission India Capital and Anicut Capital, giving Protouch a post-money valuation of $10 million.This investment shows strong investor confidence in the direct-to-consumer (D2C) personal care and electronics sectors.
Founded in 2022 by Tanisha Lakhani, Protouch makes beauty and grooming devices for Indian consumers. Their products include LED beauty devices, ceramic trimmers, and specialized serums, sold through their website and major online stores such as Amazon, Flipkart, and Myntra. Protouch shows how D2C brands in India use on-line sales and tech for growth.
The market for home-use beauty devices is expected to reach $9.1 billion by 2034, and Indian consumers are increasingly looking for smart and affordable beauty options. Protouch aims to meet this demand with its D2C model and beauty-tech products.
The new funds will support product expansion, research, and increased retail presence, both online and offline. Protouch reports a 15x revenue increase over 30 months, serving over 200,000 customers in India and expanding into the Middle East.
This investment, from well-known backers, signals a renewed focus on D2C brands with solid financial performance. Such valuations demonstrate that investors are looking beyond premium urban markets to tech-driven appliance sectors that cater to a wide audience.
Protouch faces competition from established brands like Philips, Panasonic, and Havells, as well as newer companies like Frizty and Beaute Secrets. Its focus on tech-driven appliances designed for Indian consumers creates a strong advantage.
With increasing investor interest in creator-led and celebrity-backed D2C brands, Protouch could set a standard for Indian D2C startups in 2025. As brands improve their hardware and subscription services, more appliance-focused D2C brands may rise to the top.
Protouch’s future depends on innovation, smart distribution, cost management, and consistent customer engagement. By doing so, it can lead a new wave of durable-goods D2C in India, expanding beyond fashion and wellness into home-beauty tech, showing the ongoing growth and diversification of India’s D2C market.