TechnoSport, a fast-growing Indian activewear brand, is now on Myntra’s M-Now for super-fast delivery. This move supports TechnoSport’s plans to grow its direct-to-consumer business and puts them at the front of the line for fast online commerce in India.
As the direct-to-consumer market grows in India, speed and easy access are key for brands. TechnoSport’s move shows they understand what city customers want: fitness, a certain lifestyle, and the desire to buy activewear on the spot. With products starting at ₹430, TechnoSport offers a mix of performance, affordability, and fast shipping—a combination that appeals to buyers who want good value without sacrificing quality.
Being on M-Now is a big step for TechnoSport. It makes their business stronger across different sales channels. They start delivering in 30 minutes in Bangalore, with plans to expand to Mumbai, Delhi, Hyderabad, Kolkata, and Pune. TechnoSport is setting a new standard for activewear brands in India.
TechnoSport has seen about 60% sales growth in just six months on quick-commerce sites. This shows that Q-commerce is changing the direct-to-consumer market. The brand expects this channel to bring in about 15% of total income, possibly rising to about 20% as more people use it. Since speed affects what customers buy, TechnoSport’s move fits well with current market trends.
CEO Puspen Maity said that people often buy activewear on impulse. Fast delivery is important to close the deal and make customers happy. Q-commerce helps connect what customers want with actually making the purchase, especially in big cities where fitness and activewear are becoming more popular.
This plan is part of a larger aim: to make shipping better, reduce order cancellations, encourage repeat purchases, improve trust in delivery, and build stronger brand relationships. Because TechnoSport is well-known and demand is rising in urban areas, they’re doing well. This could attract investors and lead to funding or even an IPO if they keep growing.
With constant activity in the direct-to-consumer market, including new products and business growth, TechnoSport’s strategy puts them among the top brands in India. Their growth, changing customer behavior, and the rise of Q-commerce will strengthen TechnoSport’s position as a leading activewear brand in India.