Krieya Beauty & Wellness, a beauty company that puts research first and focuses on products for Indian skin and hair, has secured about ₹7 crore in its initial funding round. This is a strong entry into the Indian D2C market, just before their first brand launch in Q3 FY26.
Sauce led the round, with Riverwalk Holdings as a co-leader. Aneesh Sheth, the founder of Dr. Sheth’s, also invested, which shows confidence from experts in building science-backed beauty brands for Indian consumers.
The upcoming launch will be a special haircare brand, the result of serious R&D, six months of trials, and feedback from over 500 Indian consumers. This shows that Krieya really understands Indian D2C consumer behavior. This makes Krieya one of the most thoughtful new D2C startups in the beauty field, at a time when Indian consumers want products that work, are based on data, and can be trusted.
As the D2C industry is seeing more high-end products, science-based ingredients, and new ideas specific to each category, Krieya is aiming to be at the forefront of D2C personal care brands with local R&D and advanced science.
Investors are confident in the brand’s long-term D2C plan. Sauce mentioned the chance in the premium beauty market, noting that people want better product experiences made by local companies. Riverwalk Holdings pointed out Krieya’s focus on R&D and customer satisfaction, calling it a major advantage in a crowded beauty market. With this support, Krieya joins other VC-backed D2C brands that are getting attention for putting science first, adding to the buzz in the Indian D2C world.
Founder and CEO Siddharth Sharma mentioned that in countries with established beauty markets like Korea and Japan, local science-led brands are popular because they know consumers well and invest in research. Krieya wants to do the same, changing the future of Indian D2C beauty and skincare by creating products based on science, positioning them as high-end, and always coming up with new ideas. This fits well with current D2C trends, where products that work, transparency, real consumer data, and good R&D are driving brand loyalty and sales growth in personal care.
As the Indian beauty and wellness market develops, there’s a big chance for high-end, science-driven D2C wellness startups. The company is getting ready to launch products with a strong R&D base, putting them in a good spot for future growth and Series A funding. The D2C startup scene is rewarding brands that combine new ideas, consumer insight, and market relevance—and Krieya fits this description.
This achievement adds to recent D2C startup funding and adds to the conversation about top D2C brands, premium products, and beauty based on new ideas. The Indian D2C beauty market is moving away from marketing tricks to experiences focused on solutions, ingredients, and science. Krieya is entering at the right time to shape the future of beauty in India. This funding round prepares Krieya for launch and signals the next stage of D2C brand stories in a growing D2C market.
In a market where trust, , and results are more important than ever, Krieya’s entry shows what’s happening in the Indian D2C market: a shift toward being trustworthy, smart formulations, and building premium brands based on local understanding. With strong investor belief and a science-focused base, this is a company to watch as D2C brands grow in the coming years.
