dmodot, a handcrafted luxury footwear brand, secured ₹1.35 crore for 30% equity at a ₹4.5 crore valuation on JioHotstar’s ‘Pitch to Get Rich.’ This investment is a key moment for India’s direct-to-consumer(D2C) fashion and lifestyle area since it connects skilled work, luxury, and business.
Abhishek Sharma started dmodot, which has made a spot in the high-end handmade footwear D2C market with a mix of old skills and new designs. The brand’s appearance on ‘Pitch to Get Rich,’ got national attention for the growing number of high-end D2C brands in India that are changing what luxury means to consumers now.
The investors which include Akshay Kumar, Karan Johar, Manish Malhotra, and Malaika Arora seemed to like dmodot’s design ideas, sustainable ways of getting things, and being ready to grow in the market. The brand’s pitch showed its focus on Quiet Luxury, Made in India, a popular trend that values simple beauty, realness, and lasting style.
The new money will help dmodot grow its D2C plans, grow its retail presence in big cities, and expand online using its website and top marketplaces. The brand also plans to launch a collection for international markets, focusing on those that value skilled work and cultural stories.
Abhishek Sharma, Founder & CEO of dmodot, said, “This deal proves that India’s craftsmanship is valuable. Getting ₹1.35 crore for 30% at a ₹4.5 crore valuation on Pitch to Get Rich confirms that Quiet Luxury, based on design, realness, and skill, has great potential in India’s modern retail world.”
The episode showed how India’s D2C business model is growing to include luxury and sustainable brands, once led by international companies.
Malaika Arora said on the show, “Abhishek’s brand shows the kind of business India needs: design-focused, able to grow, and strongly based in Indian craft.”
dmodot is planning to put money into sustainable ways of making products, improve its network of skilled workers, and create new items that match both market trends and the movement toward ethical luxury. The funding also shows the increasing power of celebrity-supported startups in India, where pop culture, business, and fashion meet more and more.
