Backed by Ranveer Singh, SuperYou, a protein-snacking brand, has made over ₹100 crore in revenue in its first year with just four products. This shows how quickly celebrity-backed brands are growing in India by mixing pop-culture with health.
SuperYou started in November 2024, bringing fun, tasty, high-protein wafers to the Indian snacking market, making healthy snacking interesting for consumers. Soon, it became a popular topic in health and fitness, and its direct-to-consumer revenue grew fast on platforms like Zepto, Blinkit, Amazon, and Flipkart.
According to the company, SuperYou’s success comes from focusing on its products and telling its brand story in an honest way. Ranveer Singh said that they are making snacking guilt-free and want to make protein-rich food enjoyable for everyone. Co-founder Nikunj Biyani said that Singh is very involved in making the products.
SuperYou’s Protein Wafer Bar, the first of its kind in India, has been important to its success. These bars use fermented yeast protein and are vegan, dairy-free, soy-free, and gluten-free. This appeals to the growing demand for direct-to-consumer food and drinks in India. The company recently added Multigrain Protein Chips in flavors like Super Masala and Pudina, entering the healthy snacking area.
SuperYou uses a direct-to-consumer model that mixes online sales with traditional retail. You can now find SuperYou products in stores like Reliance Smart and 7-Eleven, which helps people buy them again and remember the brand.
With this progress, SuperYou wants to reach ₹500 crore in revenue within five years by innovating, growing bigger, and staying connected with its customers. The company plans to grow its direct-to-consumer business by adding new breakfast and snack items and reaching more cities through online and offline methods.
Experts think SuperYou is part of the rising wave of premium direct-to-consumer food brands in India, where innovation, influencers, and good nutrition come together. Its growth shows the direct-to-consumer trends of 2025, as Indian consumers look for protein-rich and clean products that taste good and are healthy.
In just a year, SuperYou has become a top direct-to-consumer brand, showing how a celebrity-backed business can grow by focusing and having a clear value. SuperYou is not just selling snacks but creating a big direct-to-consumer success story in India with its branding, retail plans, and health-focused products.
