Oakter, Riot Labz Pvt Ltd’s consumer IoT division, is planning for rapid growth after a strong 2025. The India-focused smart home brand, which started in 2014, reports it has served over one million B2C customers, with 145,000 new ones in 2025. They expect to reach 200,000 new customers by the end of the year.
The company saw a 55% revenue increase year-over-year in 2025 and is aiming for a 75% increase in 2026. This will be driven by more products, wider distribution, and increased marketing. Oakter’s story stands out because it has both hardware scale and solid unit economics. The company says it’s consistently profitable and cash-flow positive, and it’s doing it without outside funding. This makes Oakter a rare example in India’s D2C hardware market, being both cash-efficient and product-focused. The business plans to bring on over 350,000 new users in 2026, supported by new product releases, bigger retail partnerships, and ongoing user-inspired improvements.
The brand is mainly online, selling on six major e-commerce sites like Amazon and Flipkart, but they are getting ready to grow their omnichannel reach. Oakter plans to start direct-to-consumer sales through its website in 2026 and will start building offline distribution for its air-conditioner line to give customers in-store experiences along with online access. This omnichannel move shows a bigger trend in the Indian D2C industry, where online brands are adding offline options to grow faster.
Oakter CEO Shishir Gupta said, Our goal has always been to build technology that is reliable, affordable, and reflects Indian ingenuity. Reaching a million customers while staying profitable confirms that approach. In 2026, we want to build deeper customer trust, make our products more accessible, and keep creating products that change how Indian households live with technology. The next step will be to create smarter, energy-saving devices for Indian homes and expand into new product categories and retail locations. We think the future of home technology is in easy-to-use, intelligent systems that let people live more comfortably and sustainably.
Oakter emphasizes local manufacturing, integrated product research, and careful retail planning to keep costs down and speed up product improvements. The company points to energy savings, quiet operation, and practical design as key features that appeal to Indian consumers who are upgrading their homes. By focusing on reliability and competitive pricing, Oakter wants to turn early customers into regular buyers and grow the D2C brand beyond big cities.
As demand grows for energy-saving and smart home technologies in India, Oakter’s results in 2025 and plans for 2026 show a rising trend: Indian tech-hardware D2C brands can grow profitably without needing constant outside investment. With its push into omnichannel, a D2C website planned for 2026, and its goal to add hundreds of thousands of users next year, Oakter is setting itself up to be a major player in the Indian home automation market. It’s combining product improvements, operational strength, and retail growth to capture a bigger share of the market for connected living.
