NEWME has reached a key point in India’s direct-to-consumer fashion world by turning NEWME ZIP into a 24/7 quick-fashion service in Bangalore. It’s the first city in the country to have constant access to fast fashion. The brand also launched a ZIP-only collection that’s only around for a short time. This shows that it is one of the fastest-growing D2C brands in India and a trendsetter in fashion and lifestyle.
The quick-commerce revolution is having a big impact on how people buy fashion. With NEWME ZIP, the brand is stretching what quick commerce D2C can do. It aims to create a young, responsive system made for Gen Z’s impulsive, last-minute shopping habits.
NEWME’s 60-minute delivery option has been well-received in Bangalore since it began. But, recent customer info showed more people were browsing late at night and needing outfits early in the morning. They often wanted new clothes before college, work, or social events the next day. NEWME is acting on this by making ZIP a true 24/7 service. Now, orders placed until 10 PM will arrive before 10 AM the next morning. It’s a move that keeps up with how D2C customers in India are changing.
Sumit Jasoria, Co-Founder & CEO of NEWME, said, “Gen Z doesn’t shop when they’re told to. They browse at midnight, make plans at the last minute, and want fashion that can keep up. We noticed people needed fashion early in the morning. Making ZIP 24/7 was the clear next step. With this drop, we wanted to show how exciting it is to own something special—and get it right away.”
To make the 24/7 service work well, NEWME has rebuilt some of its operations. Smart batching, quick routing, smart allocation, and good dark-store setup make sure deliveries are accurate without raising costs too much. This tackles one of the biggest problems in D2C supply chains and quick-commerce economics.
To add to the excitement, NEWME has created its first-ever ZIP Exclusive Collection. It’s a limited-edition fashion release with five trendy designs, with only 50 of each item. This collection is only for ZIP users in Bangalore. It uses Gen Z’s love for rare items, community, and fashion that lets them show who they are. NEWME will think about growing to more cities based on how customers react, which fits with its wider plans to grow and release new products.
NEWME ZIP now has over 1,500 styles for fast delivery. The platform’s goals match the rise of new D2C companies and business models in India that focus on speed, personalization, and youth culture. As India’s fashion market moves toward faster models, NEWME is setting itself up to be a next-generation player that mixes design, tech, and quick commerce.
With 24/7 availability, smart logistics, and a carefully chosen collection, NEWME is creating a new age of instant fashion in India. It’s one that reflects global youth culture while staying connected to India’s fast-changing D2C world.
