Shrey Vij’s luxury menswear brand, Philocaly, has become a stronger competitor in India’s quickly changing high-end fashion scene. The brand recently received ₹1 crore for a 4% stake on the show Pitch To Get Rich, hosted by Karan Johar.
Out of the Top 14 startups, Philocaly won approval from industry leaders like Manish Malhotra, Malaika Arora, Darpan Sanghvi, Dhruv Sharma, and Karan Johar, which shows that investors are increasingly confident in Indian D2C fashion and lifestyle brands.
Since its start in 2016, Philocaly has changed from a custom shop into a fast-growing luxury menswear brand that values craftsmanship, structured design, and modern Indian style. With two main stores in New Delhi and Hyderabad, and five franchise stores in Jaipur, Kochi, Guwahati, Dehradun, and Vijayawada, the brand has a strong offline base. It’s valued at ₹25 crore and expects to make ₹8.5 crore in FY26. Its presence on luxury marketplaces like Aza, Aashni & Co, Ogaan, Pernia’s Pop-Up Shop, and Tata Cliq Luxury makes it more visible to customers looking for high-end D2C brands in India through multiple channels.
In a time where Indian D2C updates show the quick growth of local premium brands, Philocaly is known for its design-focused approach, slow luxury, and personalized customer service. As the brand grows, it’s becoming a modern voice in India’s premium menswear market, which is seeing more demand from stylish customers in Tier 1 and Tier 2 cities.
According to Shrey Vij, Founder & CEO, “Philocaly represents balance: between craftsmanship and business, art and design, and individuality and broader appeal. We aim for timeless beauty in every design. Our stores mix modern India with understated luxury. As we grow in India, we’re committed to making experiences that feel personal and relevant worldwide.”
Philocaly’s design style comes from its name, which is Greek for love of beauty. Its collections combine traditional tailoring with structured design, refined shapes, and careful handcrafting. By focusing on thoughtful design, Philocaly wants to change what luxury menswear means for the next generation of Indian buyers.
With its new funding and growing popularity, the brand plans to expand to 20 stores in the next five years through flagship stores and franchise locations. With strong online sales, steady offline growth, and growing national attention, Philocaly is helping to create a India, where high-end lifestyle and luxury fashion are growing fast.
As investors show more interest in high-value fashion D2C startups, Philocaly shows how design-led storytelling, careful brand development, and selling through multiple channels can boost both sales and long-term value. With its unique brand and clear growth plan, Philocaly is ready to become a major name in India’s modern menswear market.
