Angara is moving forward with its India growth plans by launching Angara Man, a new fine-jewellery line just for men. This supports the quick change in the premium jewellery market in India’s direct-to-customer (D2C) space.
The launch, which comes soon after Angara’s formal entry into India, is timed around International Men’s Day. This shows that men in India are more and more using jewellery to express themselves, their style, and their stories. Angara Man represents a key moment for the D2C market in India: men’s fine jewellery is becoming a well-organized, carefully planned, and fast-growing area.
The jewellery retail market in India has mostly focused on women’s designs and needs, leaving the men’s part underserved. With Angara Man, the brand is opening up a new growth chance for premium D2C brands in India. It provides a selected range of modern signets, bands, tag pendants, bracelets, cuffs, and gemstone designs that can be worn every day, not just on special occasions. This lines up with the changing behavior of D2C consumers in India, where male shoppers are spending more on accessories that show confidence, culture, and modern style.
A key feature of Angara Man is personalization, which is a big trend in the D2C market for 2025. Each piece is custom-made, with options to change the metal type, finish, gemstone, engraving, and choice of 14K or 18K gold in yellow, white, or rose. All jewellery has BIS hallmarking and the option for third-party lab certification, which builds trust and openness – important for successful D2C businesses in India.
Ankur Daga, Founder & CEO of Angara, said that Angara Man shows a cultural change already happening with actors, athletes, and creators who wear jewellery as a way to express themselves. He said that Angara Man is made to meet this change with a focus on gemstones, design, and personal touches.
One of the main collections is the P1 Capsule, inspired by motorsport’s Position 1. It has clean lines, engineered surfaces, metal-only pieces, and diamond options. Designed for men who like accuracy and speed, this collection shows how premium D2C brands in India are taking ideas from global fashion. Besides diamonds, the capsule uses gemstones like tiger’s eye, onyx, lapis, malachite, turquoise, sapphires, and rubies, offering a wider range of colors than typical men’s jewellery.
Angara plans to release more capsules in the coming months, with more medallions, bracelets, cuffs, and statement pieces. These releases will help the brand get repeat visits, keep people interested, and build a strong customer strategy – which is used by many fast-growing D2C brands around the world.
Angara Man is available only on Angara.com, with handcrafted production and delivery across the country. It’s positioned before the wedding season and International Men’s Day, serving both gifting and personal buying markets, appealing to partners, parents, siblings, and men building their collections. For the D2C industry in India, this launch shows that men’s fine jewellery is becoming a high-potential, design-focused, and globally inspired category that will shape the next wave of D2C fashion and lifestyle growth in India.
