Kashmir Box, a well-known heritage brand i n India, i s now a global House of Brands. This change comes after the company saw great growth and stayed profitable, which i s not common for D2C businesses in India. With new funding and Foreign Direct Investment (FDI), Kashmir Box plans to grow worldwide, improve its brand structure, and build a modern production site t o help it expand. This investment is big for Kashmir Box, which started as a platform t o promote Kashmiri crafts and help local artisans. Today, it’s a key D2C brand from India i n cultural commerce. It’s becoming a parent company that handles different brands for different markets, from high-end luxury to affordable fashion. This lets the company compete i n India’s retail market and in fast-growing international markets where heritage-based D2C startups are getting noticed.
The company will open its main retail store in Delhi NCR and its first international store in the UAE by June 2026. These stores will add to its online presence on platforms such as Amazon Global and Etsy, strengthening Kashmir Box’s omnichannel approach, which is important for fast-growing D2C brands all over the world. This growth happens as consumers want more culturally connected, ethically made, and premium lifestyle items, making it a good time for sustainable D2C businesses i n India t o grow globally.
CEO Moheet Mehraj said that this change fits with a bigger goal of having both impact and profits. He mentioned that becoming a House of Brands i s not just about growing geographically but creating value. They have shown that a D2C model focused on impactcan also be profitable. They are now ready to share this plan with the world, supported by growth and profitability. His words show that investors are confident in mission-led D2C startups and the long-term chances in heritage commerce.
A key part of Kashmir Box’s plan i s still helping the creator economy. Co-founder Ishfaq Mir said that this progress changes the company’s role from being just a n aggregator to a guardian. They are creating a system that turns heritage crafts from simple goods into valuable global assets. This makes sure that artisans get real value as the brand grows globally.
Investor Kuldeep Mirani from BeyondSeed said that Kashmir Box shows how heritage, innovation, and design can lead to a global luxury movement. He shows that investors have clear ideas about the future of premium D2C fashion and lifestyle brands coming from India.
Kashmir Box has also started an ESOP program to share wealth creation, which i s a major step for the region’s business world. As the company gets bigger, it makes sure that its people get a share o f the value, which i s becoming more important for well-funded D2C brands that want sustainable and trustworthy growth.
With its plans for global growth, new House of Brands model, and cultural value, Kashmir Box is set t o become a leading D2C brand from India in the international luxury market.
