Style Island, a growing Indian digital-first fashion and lifestyle brand, has opened its first store at Ambience Mall, Gurugram, moving into omnichannel retail. This move shows a key trend in the Indian D2C world, where fast-growing brands are shifting from online-only to physical stores to build better relationships with customers, increase brand awareness, and open u p new ways t o make money.
Founded by Malika Mehta and Tushita Mehta, Style Island is known for blending modern designs with Indian craftsmanship. The new store brings their idea o f making every day special to life, letting customers feel the fabrics, see the detailed work, and appreciate the small things that are hard t o show online. For a brand that started online, this strengthens its omnichannel plan and expands its reach t o shoppers looking for high-end items. Located in Ambience Mall, a popular shopping spot i n North India, the store offers a range of clothing for all seasons, including dresses, matching sets, jackets, blouses, and everyday wear. This move into physical retail matches what’s happening in the D2C market, where experiential retail is boosting sales, repeat visits, and brand loyalty.
The store’s design matches Style Island’s style: simple, modern, warm, and neat. With natural wood, clean lines, and an open layout, i t feels both high-end and welcoming, reflecting the brand’s focus on affordable luxury. This i s similar to other premium Indian D2C brands that are moving from just selling products to creating engaging, story-driven spaces. Along with the store opening, Style Island introduced its Fall Winter 25/26 collection, which features comfortable fabrics, unique designs, textured embroidery, and refined details for both everyday and special occasions. With more people interested in DC fashion and lifestyle items, and a greater need for stylish everyday clothing, the collection i s well-placed for growth this season.
“Opening our first store feels like bringing Style Island alive,” said Tushita Mehta. “This space celebrates individuality, craftsmanship, and everyday luxury, allowing customers to truly experience what w e create.” She sees the physical store a s a way to grow the brand’s D2C approach and achieve its long-term goals. To celebrate the opening, the brand has planned an event focused on the community, with interactive experiences that showcase the brand’s story, craftsmanship, and design process.
This is a common approach for startups that want t o build strong relationships with customers offline. With offline expansion becoming a key factor for growth in the D2C world, Style Island’s move places i t among the brands that are strengthening omnichannel retail. This store just the start of a larger plan that involves opening more stores, working with high-end retailers, and using customer insights t o grow in a sustainable way.
As the Indian D2C market grows, Style Island’s move into physical retail shows how fashion brands with strong designs and founders can change from online shops to lifestyle experiences that connect with today’s consumers.
