Escape Plan, one of India’s newest and fastest-growing travel gear platforms, is moving into a phase of fast expansion. The aim is to have 200 stores and ₹2,000 crore in revenue by FY28.
In a market where travel and lifestyle purchases rely on high-end and design-focused options, the Bengaluru-based retailer wants to be the main place for India’s modern travelers. With people wanting to invest in worthwhile experiences, Escape Plan looks to be one of India’s exciting direct-to-consumer (D2C) businesses in 2025.
Started in May of this year, the brand made ₹100 crore in revenue within three months. This shows a strong fit between product and market, due to changes in consumer behavior across India’s D2C space. The company was created by Abhinav Pathak, founder of Perpule (bought by Amazon), and Abhinav Zutshi, former COO of Splash at Landmark Group. After Perpule’s exit in 2023, Pathak and Zutshi created a company to change how India shops for travel. Their idea: travel needs a category leader, like Decathlon for sports or Lenskart for eyewear.
Backed by USD 5 million from Fireside Ventures and Jungle Ventures, Escape Plan is growing due to a clear D2C growth strategy. Launched with HRX as its first partner, it plans to add premium brands, including Rare Rabbit. With over 500 items expected, the selection will include luggage, duffels, backpacks, laptop bags, women’s bags, wallets, belts, and travel accessories like passport covers and adapters. This makes the company a full travel ecosystem, not just a single-item retailer.
The brand started online but quickly opened its first physical store in June at Lido Mall, Bengaluru. Now, Escape Plan has 20+ stores in cities from Delhi and Mumbai to Mysuru and Jaipur. Pathak said that desire, demand, and sales are stronger in smaller cities, where branded travel retail isn’t widespread. The online-offline split is now 70:30, but Escape Plan expects it to change to nearly 55:45 as it grows.
In the next 12–18 months, Escape Plan wants 200 stores, going from small 150–200 sq. ft. locations to bigger 1,000 sq. ft. stores for its growing product line. This growth is important to the brand’s strategy, letting consumers see travel gear in person while keeping the ease of online shopping.
With innovation, design, premium items, and customer experience as main goals, Escape Plan is working to become one of India’s fastest-growing D2C startup successes. As India’s travel market grows and consumers look for quality and purposeful purchases, Escape Plan’s mix of brand selection, category options, and reach makes it ready for its ₹2,000 crore goal and leadership in India’s travel lifestyle market.
