Mirana Toys, a fast-growing Indian D2C brand in the smart toy space, has secured ₹57.5 crore ($6.9 million) in Series A funding. The round was led by Arkam Ventures, with participation from Accel, Info Edge, and Riverwalk Holdings. This funding strengthens Mirana Toys’ position as a rising star in India’s D2C market and a leader in the latest D2C news.
Devansh Sharma and Ravi Yadav started Mirana Toys in 2021. The company has become a category leader in India by transforming children’s learning and play through technology. In a market where D2C businesses compete for attention, Mirana Toys stands out with its tech-driven products that foster curiosity, creativity, and problem-solving skills.
Mirana develops AI-enabled robots, AR-enhanced RC cars, STEM learning kits, and intelligent educational toys, making it a well-designed D2C brand in India. Unlike many toy brands that outsource, Mirana Toys handles the entire process in-house, from 3D design to assembly. This integrated approach allows for better control over quality, timelines, and product differentiation, supporting consistent revenue growth and higher margins.
The new funds will support a modern manufacturing facility with injection-molding and die-casting machines, plus in-house packaging lines. This will help Mirana meet rising demand, increase production, and shorten lead times, supporting its next phase of growth. The brand will also expand its product design, engineering, and sales teams to prepare for global expansion.
Mirana already serves a global customer base, with over 40% of its demand coming from the United States and growing orders from Europe. Discussions with distributors in the Middle East and Africa show how Mirana Toys is moving from a startup to a global player. With smart toys gaining popularity and India becoming a key sourcing and innovation center, Mirana is well-positioned to lead the category.
In India, Mirana Toys sells through 3,000+ stores and major eCommerce platforms, providing a strong omnichannel presence. Over one million children are using Mirana’s products, showing product-market fit and consumer alignment. The brand’s partnerships with Indian car brands for licensed toys further boost consumer interest and recognition.
This growth places Mirana Toys among the fastest-growing D2C brands in 2025. Its Series A funding builds confidence in its value and long-term strategy. With investors supporting hardware-led brands, Mirana could become a key example in future D2C IPO or unicorn news from India.
As India’s D2C industry shifts toward innovative consumer products, Mirana Toys shows what the next chapter looks like: tech-driven product creation, export-led growth, and a brand-first approach. From a startup in 2021 to a global manufacturing company, Mirana Toys is changing how the world plays.
