Supertails, one of India’s quickly growing D2C pet care brands, is in talks to secure $15–20 million in funding led by Venturi Partners. This is big for the company and India’s expanding pet care market.
Global and local investors are paying close attention to consumer-focused companies. This potential funding round comes as India sees more activity in specialized D2C areas, with pet care brands standing out. Existing investors will likely participate in this round, though the deal structure is still being worked out.
Founded in Gurugram, Supertails has quickly changed from an online pet supply store to a complete pet care system. They now have retail, services, and vet care all in one place. Besides selling pet food, accessories, and wellness items, they run pet clinics that offer check-ups, shots, grooming, and surgery. This gives them a unique position in the market.
The brand has grown fast, now with yearly revenue of Rs 250 crore. Supertails made Rs 63 crore in revenue in FY24, almost double the Rs 33 crore in FY23. Losses increased from Rs 64.5 crore in FY23 to Rs 105.7 crore in FY24 due to investments in growth. This is typical for VC-backed D2C brands that focus on capturing the market and increasing brand awareness during high-growth periods.
If this funding round is successful, Supertails will join other well-funded brands that are benefiting from investor confidence in the Indian D2C market. Their last major funding was $15 million in February 2024, led by RPSG Capital Ventures, bringing their total funding to about $26 million. This shows increasing confidence in the company’s leadership, ability to execute, and understanding of consumers.
Supertails’ growth is happening as the market expands. India’s pet care sector is predicted to double to $7 billion by 2028, from $3.5 billion today. The number of pets in Indian homes has risen from 26 million in 2019 to 32 million in 2024. This indicates higher incomes, changing lifestyles, and a growing emotional for pets. From 2022 to November 2025, pet care startups have raised $124 million across 64 funding rounds, making this one of the fastest-growing consumer markets.
The entry of big players like Reliance Consumer Products with Waggies, Nestlé’s investment in Drools, and the $25 million funding of Vetic shows that the sector is changing. Global corporations, successful D2C brands, and investors all agree that pet care is a major long-term market. As more founders invest in D2C strategies and premium products, Supertails is well-positioned to lead the category.
If this funding round happens, Supertails could speed up product , improve clinic , strengthen supply chains, and invest in data to better understand Indian D2C consumer behavior. This could make them a leader in the D2C market.
Supertails’ next funding milestone shows that the sector is growing beyond just selling products to providing full care, trust, and long-term value, which are important for the next phase of India’s D2C .
