VIRGIO, a leading Indian D2C fashion brand, is expanding its omnichannel approach by opening five new brick-and-mortar locations in Bengaluru, Navi Mumbai, Malad (Mumbai), Surat, and Ahmedabad. This move shows a change from being just an online brand to becoming a player in India’s physical retail market. It reflects a trend where online brands are opening physical stores to grow, build customer loyalty, and produce better shopping experiences.
The new stores at M5 ECity Mall in Bengaluru, Inorbit Mall (Vashi) in Navi Mumbai, Infiniti Mall (Malad West) in Mumbai, Avadh Kontina in Surat, and Abhinit Square on Sindhu Bhavan Road in Ahmedabad are located in busy shopping areas. This shows VIRGIO’s plan to reach a wide, fashion-conscious audience. This expansion fits with the D2C market trends for 2025, where an omnichannel approach is critical for revenue growth, increasing brand value, and ensuring the long-term success.
Each store shows VIRGIO’s design style: trendy looks, limited collections, and a shopping environment that feels more like a cultural space than a store. Simple designs and creative lighting help customers explore products easily, blending online design with real-world shopping. VIRGIO’s action reflects what’s happening in the Indian D2C market, where brands are making supply chains better, creating improved retail experiences, and building brand messages that go beyond just selling products.
This expansion comes as VIRGIO celebrates two years in business. During this time, it has become a D2C startup that’s changing how Indian consumers view fashion. The company believes that fashion should be expressive, inclusive, and responsible. Amar Nagaram, Co-Founder, shares that “Reaching five stores shows the growing support for our movement toward responsible, inclusive fashion. We’re not just growing; we’re building a fashion community that cares.”
The products available in the new stores show VIRGIO’s plan to expand beyond clothing. Customers can find everyday basics and special collections based on global trends. The brand’s inclusive line, Beyond The Curve—designed with actor Anjali Anand—supports fashion for women over size 2XL, positioning VIRGIO as a leader in inclusive design. the brand has introduced Amodira, an fragrance line, marking a product launch and expanding its brand. This shows the growth and variety of the D2C revenue.
VIRGIO’s move into physical retail is more than just opening stores; it shows a business model where Indian D2C brands are aiming for a balance between online and offline sales. The brand’s growth plan lines up with what investors want to see in VC-backed D2C brands and suggests it’s ready for funding or a possible IPO as its value and operations grow.
This action shows how Indian D2C businesses are changing from online-only models to community-focused brand engagement. This is especially true as brands are prioritizing retail formats, VIRGIO’s approach positions its stores as cultural experiences rather than places to buy products, aligning with consumer behavior.
With five stores opened quickly, VIRGIO is among the fastest-growing D2C brands expanding nationally while building a strong retail base. This emphasizes the current change in India’s D2C market: a push toward omnichannel growth, better shopping experiences, and brand-led .
If its momentum continues, VIRGIO could be a top D2C brand in FY25, setting standards in responsible fashion and growth.
