Furlenco just got a fresh ₹125 crore ($15 million) in funding. Sheela Foam Limited, the group that owns Sleepwell, led the round, along with Whiteoak and investor Madhu Kela.This investment is a big thumbs-up for Furlenco’s business approach in India. It shows investors think the company’s plan to grow and make money is solid. Sheela Foam is now getting more involved, this round marks their first investment since they bought a 35% stake in Furlenco for ₹300 crore back in July 2023.
Furlenco plans to use the new funds to build up its retail network, add more products, and get ready for a possible IPO (going public). This move could make Furlenco a key player in the growing list of D2C companies looking to launch an IPO.
Ajith Mohan Karimpana started Furlenco in 2012. Back then, the idea of buying furniture through a subscription was pretty new in India. Furlenco’s model lets customers rent, buy, or get refurbished furniture, which is different from how most people usually buy furniture. Today, Furlenco has over 1.5 lakh active subscribers and has furnished over 10 lakh homes.
So far, the company has raised a total of $313 million through stocks and loans. Sheela Foam and Lightbox Ventures are its biggest supporters. Karimpana still owns about 12% of the company, which shows he believes in Furlenco’s future. Unlike many new online businesses, Furlenco has been careful with its money.
That careful approach is paying off. In fiscal year 2025, Furlenco made a profit, with ₹240 crore in revenue and ₹3 crore in net profit. That’s a huge change from the ₹139 crore loss it had in fiscal year 2024. Now, Furlenco is one of the best D2C brands around, proving that renting furniture can be a good business in India.
More young adults and Gen Z customers in cities want flexible ways to live, and Furlenco is right where they are. The company’s plan to be everywhere customers are—both online and in physical stores—is getting a boost from this new funding. This means faster delivery, a stronger supply chain, and better customer service. All of this could mean Furlenco is ready to go public, as investors like companies that are doing well and making money.
With aims to launch an IPO, Furlenco is joining other D2C startups that could go public soon. The money will also allow Furlenco to reach more people across the country and offer more modular furniture.
As the D2C industry in India keeps an eye on growing, customer-focused companies, Furlenco stands out. It’s not just big and stable; it’s also shown that a furniture brand that focuses on subscriptions and good design can make a profit while staying smart about costs. The next few months could change how people think about buying furniture and what they expect from stores. Furlenco is definitely a brand to watch in 2025 and beyond.
