ReplyAll, an apparel startup located in Bengaluru, India, just got ₹6.8 crore ($750K) in its first funding round. This is good news for India’s quickly growing direct-to-consumer (D2C) fashion industry.
The funding was led by Sparrow Capital and Antler India. Other investors included Bharat Founders Fund, DeVC, and several D2C founders like Shantanu Deshpande, Revant Bhate, Ashish Goel, Sangeet Agarwal, Navin Parwal, Nikhil Bhandarkar, and Arjun Vaidya. This investment shows that investors are paying attention to functional design, material science, and new ideas in India’s D2C brands.
ReplyAll plans to use the money to improve its products, expand its fabric engineering and design, and grow its D2C business in big cities. The company is creating a new type of clothing called all-day clothing. This apparel is made to be worn for work, travel, exercise, leisure, and everything else. This is a change from fast fashion that follows trends to apparel that is engineered for performance, starting with the fabric itself.
Rushabh Sanghavi founded ReplyAll to fill a need in the market for clothing that works well in India’s humid climate and adapts to people’s lifestyles. Their fabrics are designed to be breathable, sweat-resistant, temperature-regulating, and stretchy. ReplyAll wants to be seen as a D2C fashion and lifestyle innovator, not just another apparel brand. They are focusing on engineering and performance, similar to global trends where everyday clothing combines technical features with lifestyle appeal.
In 2024, India’s apparel market is worth $59.3 billion and is changing because of D2C brands and higher expectations for lifestyle and D2C consumer behavior. The functional clothing part of the market is worth $8.89 billion and is growing by 5–6% each year. This shows there is a big chance for innovation in fabric performance. ReplyAll’s business is right in the middle of this shift, which allows them to create a unique story in the D2C world, where clothing is bought for how it fits into people’s lives.
The investors who are supporting ReplyAll are important people in the D2C world. Their support suggests that useful products, not just cheap items, will be the future of Indian consumer brands. With this first round of funding, ReplyAll joins other D2C startups that are trying new things with how their products are used, selling across different channels, and encouraging sustainable consumption.
Right now, ReplyAll is focused on menswear. They plan to add more products with adaptable designs and advanced fabrics. Their D2C strategy involves both online sales and offline experiences. They are moving away from seasonal collections and focusing on timeless, performance-based basics, like Lululemon and Uniqlo, but made for Indian tastes and climate.
As India becomes a good place for D2C brands, ReplyAll is trying to create a new category in the apparel market. Their idea reflects how Indian consumers are changing, with a focus on usefulness, comfort, and fitting into their lifestyle, rather than just trends. With support from venture capital, experienced founders, and a clear opportunity, ReplyAll is in a good position to become a leader in the D2C industry and functional fashion.
