GOBOULT (formerly BOULT) is stepping up its game in India’s wearable tech scene. They’re diving into the premium smartwatch market with four new models: Saber, Alora, Tuff Hawk, and Tuff Rivet. This is their biggest product launch since the brand makeover, solidifying their spot as one of India’s fastest-growing direct-to-consumer brands in electronics.
This move comes at a key time. While the overall smartwatch market in India seems to be slowing down, GOBOULT is bucking the trend. They’ve seen almost 50% growth in their smartwatch sales year-over-year. With people wanting more durable and advanced devices, GOBOULT expects smartwatches to make up about 30% of their income in the next year and a half. Their goal is to grab 20–25% of the market by 2026, making them a major player in premium tech wearables in India.
Experts say this is happening because people want more from their smartwatches. The demand for cheaper models (under ₹2,000) is dropping, while the ₹3,000–₹6,000 range is getting hotter. People care more about quality, design, and how well the watch works than just getting a cheap gadget. This fits into the trend of Indian consumers wanting tech that shows off their lifestyle and offers great performance.
Varun Gupta, Co-founder of GOBOULT, says, “It’s not that smartwatches are slowing down, just the cheap ones. People today want good craftsmanship, reliability, nice materials, and innovation that makes sense. GOBOULT wants to improve this category by combining tech with a premium feel.”
This approach sets them apart in the direct-to-consumer world. Instead of just offering discounts, they’re focusing on unique features. By emphasizing sophisticated design, durability, and quality, GOBOULT’s move into the premium market is a great example of a direct-to-consumer strategy that works for India’s growing tech-savvy middle class.
The company anticipates their average prices to rise by 10% in the coming months, showing that people are willing to pay more for better stuff. Their new models will have faster processors, tougher exteriors, better cooling, and a more stylish look. GOBOULT is keeping up with global trends while staying in the affordable luxury space. Initial signs suggest their sales channels—online marketplaces, their own website, and quick commerce platforms—will help them gain popularity faster.
GOBOULT’s entry into the premium segment is also a smart move as the market gets more competitive. Their new design and different pricing help them stand out from older electronics companies, creator-led brands, and cheap imports. While they haven’t shared their financial details, investors and analysts believe GOBOULT is in a good spot to become a leader in the category. If they keep growing at this rate, they might even go public in the future.
With these new products, GOBOULT isn’t just selling smartwatches in India—they’re shaping the market. As new direct-to-consumer startups change the game in lifestyle tech, GOBOULT is a brand that has turned their product ideas, consumer knowledge, and brand identity into a solid plan for long-term growth.
