Fur Jaden, a fast-growing direct-to-consumer brand in India’s travel accessories market, just released the Zippiee Scooty Luggage—a smart suitcase you can ride. It’s designed for today’s travelers who are always on the move. This new product combines luggage, mobility, and electric vehicle tech, showing how Fur Jaden is growing from a stylish accessories brand into a tech-focused mobility brand. It fits right in with India’s growing direct-to-consumer scene.
The Zippiee is for people who see travel as fun, not a task. It changes from a regular carry-on to a rideable scooter quickly, with speeds up to 15 km/h. The removable battery lasts up to 10 hours and can carry up to 90 kg. This means no more long walks in airports or struggling with luggage.
With wheels that come off, a simple setup, and a button to switch modes, the Zippiee Scooty Luggage shows what modern direct-to-consumer business is all about: smart design and solving real problems for customers. It also has a speedometer, a removable battery for easy charging, and a bright orange look that matches current fashion trends.
This launch is part of Fur Jaden’s plan to grow its direct-to-consumer business. While some older brands struggle to come up with new ideas, new direct-to-consumer startups are creating premium and exciting products. Zippiee is one of those products—a mix of mobility, tech, and lifestyle design, showing how Indian direct-to-consumer trends are affecting travel worldwide. It proves that direct-to-consumer in India has grown into real product creation.
The company says, “With the Zippiee Scooty Luggage, we’re changing what travel looks like—making it faster, smarter, and more fun.”
People in the industry say that the Zippiee isn’t just a fun item—it positions Fur Jaden well in the direct-to-consumer market, where the next big brands will be known for hardware innovation and great brand experiences. The product is available on Fur Jaden’s website, which fits with India’s growing interest in premium and useful luggage.
As the Indian direct-to-consumer market prepares for IPOs and international growth, Fur Jaden’s Zippiee is a key moment: the rise of travel hardware made in India for the world. This launch aligns with direct-to-consumer industry updates and the global move toward mobility, making Fur Jaden a brand to watch.
As news focuses on product innovation, Zippiee could inspire new hardware ideas across Indian startups—showing that Indian direct-to-consumer brands are now leading global trends, not just following them.
