Rosso Brunello is solidifying its spot as a top-tier fashion and lifestyle brand in India, amidst the rise of direct-to-consumer models and unique shopping experiences. They’ve just launched a store in Unity One Elegante, NSP Pitampura, North Delhi—a smart move to meet the growing demand for well-made leather goods and global designs in India’s booming D2C scene.
This opening isn’t just another store; it’s a calculated step in Rosso Brunello’s D2C growth plan, boosting their brand presence in an area known for its strong fashion sense and spending habits. In a time when D2C brands in India are changing the game, Rosso Brunello stands out with its quality craftsmanship, classic styles, and European-inspired designs.
The new store brings this vision to life. With inviting lights, modern design, and carefully chosen textures, the space perfectly mixes traditional craftsmanship with modern tastes. It showcases how the brand combines practical luxury with effortless style, from leather shoes to accessories.
Sahil Malik, Managing Director at Rosso Brunello, explains the brand’s strategy:
“North Delhi has always had great taste. Opening in Unity One Elegante allows us to connect with people who value design, quality, and ease—the core of our brand. This store is about making Italian-inspired luxury accessible and personal.”
Rosso Brunello’s move aligns with current D2C trends, where omnichannel approaches are essential for growth, especially for high-end brands that benefit from in-person product experiences. Their growing store count is supported by their online presence, mirroring the fastest-growing D2C models in India, where physical stores build trust and online platforms provide easy access.
The brand’s story is a prime example of building a successful D2C brand by using heritage, authenticity, and quality products in a crowded market. High-end categories like fashion, personal care, and electronics are leading India’s D2C trends in 2025, with leather and accessories standing out due to their blend of luxury appeal, practical purpose, and lasting style.
Analysts note that Rosso Brunello is a prime example in investment, driven by strong margins, repeat buys, and brand loyalty. Their ongoing growth shows confidence in consumer spending and India’s maturing luxury market.
As they continue to grow, Rosso Brunello is set to strengthen its presence in markets that value design, personalized luxury, and cultural sophistication—traits that define today’s top D2C brands in FY25. By grounding their brand in tradition and premium retail experiences, Rosso Brunello shows what’s possible when quality craftsmanship meets strong brand identity in the new India.
This store is more than just a place to shop—it reflects the changing desires of today’s consumers and the role D2C brands in India now play in shaping lifestyles across cities.
