XYXX, a top men’s lifestyle brand in India, is moving into the popular athleisure market. They’re launching CREW, a stylish line made for young Indians who want comfy clothes.
This move lets XYXX build on its reputation as a fast-growing brand. They’re going beyond just innerwear and tapping into a category that mixes performance, culture, and modern style. CREW shows how Indian brands are growing their products to get more attention from young people.
The first line, The Varsity Collection, gets its look from college culture around the world but is made for Indian city life. It features big shapes, strong graphics, and sporty touches. This launch shows that athleisure is becoming everyday wear, not just for the gym.
The rise of athleisure matches the trend of people wanting clothes that can be worn in different situations. Young people and professionals want clothes that work for school, work, events, and relaxing. Yogesh Kabra, the founder of XYXX, says that young Indians want clothes that keep up with their lives and that CREW is a modern, comfortable, and stylish line.
The Varsity Collection includes hoodies, zip-ups, polos, sweatpants, and more. They’re made with high-quality cotton that’s soft and durable. Harshad Panchal, the lead designer, says they wanted the line to be modern, stylish, and easy to wear.
By moving into athleisure, XYXX is setting itself up for growth. The market for top Indian brands is growing as people want brands that look good and perform well. With CREW, XYXX is entering a market with lots of potential, thanks to the rising sales.
CREW could become a key part of XYXX’s brand, mixing comfort, culture, and opportunity. This launch shows that in India’s fast-changing fashion market, brands need to expand into new categories to stay relevant.
