Plant-based nutrition startup Earthful has secured ₹26 crore ($2.89 million) in a pre-Series A round led by Fireside Ventures and V3 Ventures, with participation from Atrium Angels. This funding is a key step for the brand and the D2C space in India, where wellness brands are creating new categories. After getting nearly $1 million in earlier funding and appearing on Shark Tank India, Earthful is now a D2C startup changing clean-label nutrition in India.
Earthful’s sales have grown more than threefold in the past year, with returning customers driving most of the income. This shows that Indian consumers are increasingly interested in preventive wellness and simple nutrition. Founded by sisters Veda Gogineni and Sudha Gogineni, the brand stands out among D2C wellness startups because it focuses on science-backed, plant-based recipes and clear ingredient lists. It also aims to make nutrition available for women at all stages of life. This growth matches D2C market expectations, where areas like women’s health, clean supplements, and plant proteins are still growing.
The new funds will help Earthful grow its D2C business, especially in women’s health, which the founders see as an important but underserved area. The company plans to expand its teams in Hyderabad and Mumbai, improve product research, and invest in brand growth, digital strategies, and distribution to build a strong D2C business in India. This funding shows that investors are increasingly interested in VC-backed D2C brands, particularly those combining science and consumer wellness.
Earthful is the first Indian brand to offer multivitamins made for women going through menopause, combining vitamins, minerals, and herbs to support hormonal balance. This shows the company’s understanding of Indian consumers, where women are looking for targeted, clean solutions that are both preventive and helpful. Earthful is expanding its presence in plant protein and daily multivitamins, skin health, hair nutrition, and sleep support, making it more important in the growing D2C personal care market.
With over 200,000 customers and strong repeat purchases, Earthful is becoming a fast-growing brand in the wellness sector. Its clean, simple philosophy aligns with the demand for brands, clear sourcing, and products backed by research. As direct-to-consumer business evolves in India, Earthful is showing how D2C models can build loyalty, expand category innovation, and create trust through product effectiveness and education.
With investments in D2C startups increasing, Earthful’s progress indicates renewed confidence in D2C funding, especially for brands building portfolios instead of just one popular product. Earthful is positioning itself as a major player shaping the future of Indian wellness with its focus on preventive nutrition and science-backed development.
Earthful’s story shows what can happen when purpose, science, and brand-building come together. As wellness-led brand growth continues to be a focus in the Indian D2C market, Earthful’s performance shows a move toward holistic, evidence-based nutrition designed to empower consumers and raise industry standards.
