SuperYou, a celebrity-backed D2C protein brand, has secured ₹63 crore ($7 million) in Series B funding. V3 Ventures led the round, with participation from existing investors Rainmatter and Gruhas Collective Consumer Fund. This funding marks a key step for the young brand and shows growing investor confidence in India’s quickly changing D2C wellness and nutrition market.
Launched in November 2024 under Think9 Consumer, SuperYou combines Direct-to-Consumer sales in India, functional nutrition, and modern snacking. The company was founded by Bollywood actor Ranveer Singh and entrepreneur Nikunj Biyani, nephew of Future Group founder Kishore Biyani. In less than a year, SuperYou has become one of the fastest-growing D2C startups in a very competitive market.
According to filings, SuperYou’s value after this funding is now between ₹600–660 crore ($66–73 million), showing good growth in sales and distribution. The brand is reportedly operating at an ARR of ₹150 crore and aims for ₹1,000 crore in annual sales within five years, with a long-term goal of 15% EBITDA margins. This makes SuperYou one of the most ambitious D2C brands in India’s nutrition market.
The new funding will support research and development, wider distribution, and team growth, as SuperYou focuses more on product innovation and expansion. With increased protein consumption and health awareness in India, the brand is creating a range of products that combine taste, convenience, and health benefits—an approach that fits with current D2C consumer behavior in India.
SuperYou began with protein wafers, creating a unique snacking entry into the nutrition category. Since then, it has expanded into protein powders and protein chips, appealing to fitness enthusiasts, young professionals, and everyday consumers looking for easy protein options. This product range expansion the broader D2C market trends of 2025, where brands are moving beyond traditional supplements into lifestyle-friendly products.
The brand has a strong omnichannel D2C strategy, selling through its website, major e-commerce platforms like Amazon and Flipkart, and quick commerce channels like Zepto, Blinkit, and Swiggy Instamart. Offline distribution is also important, with SuperYou available at retail chains such as Reliance Fresh, Wellness Forever, and 7/11, helping it reach a national audience quickly. This combined approach strengthens its position in the D2C market in India, where online and offline availability work together.
This funding round comes as there is more activity in India’s nutrition and wellness industry. From potential D2C acquisitions in 2025 to big D2C funding rounds, investor interest in protein, supplements, and functional foods is increasing. With strong backers like V3 Ventures and Rainmatter, SuperYou is in a good position to take advantage of this trend and become a leading brand.
As competition increases and consumer demand grows, SuperYou’s focus on expansion, innovation, and omnichannel distribution shows how D2C business in India is changing—from small online brands to large, impactful consumer platforms.
