SNITCH, a fashion brand for men, has passed a big mark by opening its 100th store. This is a key point in the company’s move from being mostly online to a brand with both online and physical stores.
This achievement is important because it shows that staying consistent, being sure of your goals, and putting in the work can lead to real growth in the direct-to-consumer market in India. SNITCH’s story is like how the direct-to-consumer market in India has changed. Brands are now focused on building lasting businesses based on customer trust, not just short-term hype. Even though some people didn’t understand the brand at first, SNITCH has grown by paying attention to Indian men, who are often forgotten in the fashion world. Because of this, it’s now a well-known name in the fashion and lifestyle direct-to-consumer market in India.
The opening of the 100th store shows something bigger: physical stores are becoming very important for online brands to grow. SNITCH’s growth shows how having both online and physical stores is changing the direct-to-consumer market in India. It combines the ability to find products online with the experience of shopping in a store, which builds trust, increases sales, and creates customer loyalty for the long run. Each store helps the brand’s image and turns its mission into real interactions with customers every day.
In a market where news often focuses on funding and acquisitions, SNITCH’s story shows the importance of focusing on getting things done. Instead of looking for easy solutions, the brand has put in the hard work of managing operations, supply chains, and store openings. This fits with new trends in the direct-to-consumer market for 2025, where investors and owners are putting revenue growth and store profitability first.
As a fashion startup that has reached this level of growth, SNITCH’s achievement sends a clear message: if you believe in your brand and take action, you can grow. With 100 stores open, the brand’s story feels like confirmation that some of the best direct-to-consumer brands are built slowly, one store at a time.
