Heads Up For Tails, a well-known pet care brand in India, is close to securing $25 million in Series B funding. Apparel Group (AGI), the Indian branch of a Dubai company, is leading the funding round, with Malinea Pte Care Limited also participating. This investment shows growing interest in top consumer brands. The deal is expected to close soon, with funds arriving in the coming weeks.
Heads Up For Tails has reached ₹400 crore in annual revenue, making it a leading D2C brand in India’s pet care market.
Founded by Rashi Sanon Narang, the company has grown by offering premium products, using its knowledge of the pet care market, and building a strong physical presence. It sells a variety of items, including food, accessories, grooming products, and wellness products, aiming to be a complete pet care provider.
The company now lists over 13,000 products from over 250 brands and runs a large pet retail network with 115 stores and 95 pet spas in over 18 cities. It also sells its products online. This mix of online and offline sales has helped the brand grow while building customer trust.
Before this Series B round, Heads Up For Tails raised about $40 million, including a $37 million Series A in 2021 led by Peak XV Partners and Verlinvest. This earlier funding helped the company expand its retail operations, improve its supply chain, and build its brand.
Heads Up For Tails plans to expand internationally, starting with Dubai, which would be its third major market in Asia after India and Singapore. This move is part of a larger trend of Indian brands targeting the global Indian community and high-end pet care markets.
The funding comes as India’s pet care market is expanding quickly, attracting venture capital and strategic investors. Other companies in the sector, like Vetic and Supertails, are also raising funds. Drools recently gained attention when Nestlé acquired a part of the company.
Apparel Group’s investment shows its confidence in India’s D2C market, especially in brands that have a strong physical presence and repeat customers. Heads Up For Tails plans to use the new funding to support international expansion, increase its physical store presence, and strengthen its position as a leading pet care brand in India.
Heads Up For Tails’ $25 million funding round indicates that pet care is becoming a major consumer category with global potential.
