Atomberg, a Mumbai-based consumer durables brand, has become a strong player in India’s direct-to-consumer (D2C) appliance market.
In the year ending March 2025, Atomberg’s total income exceeded ₹1,000 crore. At the same time, they have also reduced their losses as they prepare to go public.
Operating revenue grew 20% to ₹958.4 crore in FY25, from ₹796.9 crore in FY24,which was due to increased product sales through D2C and retail channels.
Atomberg sells energy-efficient BLDC and smart fans, mixer grinders, smart locks, water purifiers, and juicers. These products are in demand due to consumers wanting efficiency, tech, and sustainability.
In addition to operating revenue, Atomberg made ₹42.45 crore from interest, investments, and other sources, bringing the company’s total income to ₹1,000.9 crore in FY25.
Raw materials were the biggest expense at ₹535.2 crore, which is 61% of total spending but employee costs dropped 36% to ₹158.6 crore, from ₹248.3 crore in FY24. Which helped with efficiency.
Advertising and promotion costs were ₹104 crore, focusing on growing the brand through D2C, retail, and online marketplaces. Warranty costs were ₹53.8 crore, and other expenses brought total spending to ₹1,118.3 crore in FY25.
Though still at a loss, the Temasek-backed brand has moved closer to profitability. Net losses decreased 41% to ₹117.4 crore in FY25, from ₹199 crore in FY24, mainly from savings in employee costs.
Atomberg’s EBITDA margin improved, and ROCE showed better capital efficiency as the company grows. It spent ₹1.17 to earn one rupee of operating revenue, a key metric for investors in India’s D2C market.
As of March 2025, Atomberg’s current assets were ₹594.5 crore, with ₹27.3 crore in cash, offering good liquidity for future growth.
Atomberg plans a ₹2,000 crore IPO, potentially listing in early FY26. The company has hired Avendus and IIFL as bankers for the deal, making it a major D2C IPO in India’s consumer electronics industry.
Atomberg’s FY25 results show that product innovation, cost control, and broad sales channels can drive growth in India’s D2C market. With better margins, strong revenue, and an IPO planned, Atomberg aims to be a leader for premium D2C brands in India.
