India’s direct-to-consumer (D2C) market is moving into a new stage, where tech, data, and smart supply chains drive growth. Asian Footwears just launched AsianGPT, their AI engine, to boost distribution and increase dealer earnings across its network.
This shows how Indian consumer brands are using tech to stay ahead in the fast-changing D2C scene. Asian Footwears says AsianGPT is already working, with dealers seeing revenue increase by 25–30% because of better product choices, quicker inventory turnover, and more efficient working capital.
AsianGPT uses over 20 years of past sales data to accurately predict demand for products across different areas and quantities. The system looks at detailed patterns in categories, designs, colors, gender demand, and local trends. This helps distributors stock the items that are most likely to sell, which cuts down on slow-moving inventory—a big problem in India’s footwear and fashion supply chains.
Looking at this from an Indian D2C angle, brands are paying closer attention to demand signals rather than guessing. By matching inventory with what the market needs, Asian Footwears helps its dealers improve sales and free up funds that would otherwise be stuck in excess stock. This also builds stronger relationships between the brand and its distribution partners, which is key to growing offline and omnichannel D2C strategies.
Besides helping dealers, AsianGPT is also used internally to improve Asian Footwears’ supply chain and production planning. The AI engine helps make better manufacturing choices, allocate inventory and respond faster to changing demand. In this fast-paced environment, these skills provide a strong advantage in the Indian D2C market.
Aayush Jindal said that the AI approach aims to give distributors and retailers better planning tools and make sure consumers can get the products they want. The launch of AsianGPT fits with the company’s plans to invest over ₹7,100 crore to grow manufacturing and strengthen its retail presence in India. This shows a serious commitment to growth, efficiency, and long-term brand leadership.
From a D2C startup and investor point of view, Asian Footwears’ move shows a key change in Indian D2C news: growth comes from operational smarts and tech-driven execution, not just marketing. As competition increases in areas like footwear, fashion, and lifestyle, brands that combine data with great distribution are likely to lead the way.
AsianGPT is part of Asian Footwears’ plan to go digital, which includes growing its retail presence, updating manufacturing, and using tech in its main operations. While many AI projects are still in the testing stage, Asian Footwears’ early revenue results position AsianGPT as a useful, money-making tool rather than just a trendy experiment.
As India’s D2C market keeps changing, moves like AsianGPT show how established brands can innovate using their tech. By combining data, AI, and strong distribution, Asian Footwears is improving dealer profits and setting an example for how Indian D2C brands can create strong, future-ready supply chains.
