India’s direct-to-consumer (D2C) space is expanding past just products and into big-ticket, service-based areas. 2025 is a big year for brands focused on building trust on a large scale. A key story is MagickHome, which ended 2025 with 100% year-over-year revenue growth, wider reach across India, and a solid plan for continued growth in 2026.
Focusing on modular home interiors, MagickHome has become known as a design-focused, tech-driven Indian D2C brand that values predictability, quality, and the customer experience. The company provided modular interior solutions to more than 500 homes across India, growing past its main markets of Bengaluru, Chennai, and Coimbatore. This shows there’s a rising demand for organized, complete interior solutions as India’s residential real estate market picks up.
Customer trust has been key to MagickHome’s growth. In a field where word-of-mouth is important, the brand saw a high Net Promoter Score in the 70s, with 25% of new business coming from customer referrals. This is very important in the Indian D2C market, where consistency and service often decide long-term success more than quick growth.
A main thing that sets MagickHome apart in the growing D2C market is its continued investment in its own tech. The company’s AI and 3D design platform has become important to how it works, allowing faster visualization, real-time design changes, clearer cost information, and better teamwork between designers, execution teams, and customers. D2C market shows a shift toward tech-based service, MagickHome’s method fits well with how Indian consumers want to plan and do high-value purchases like home interiors.
Recognition came in 2025, strengthening the brand’s position. MagickHome won a Silver Trophy at the Shark Awards 2025 (South Chapter) by ET BrandEquity for its Make Room For campaign, showing its skill in building brand stories about purpose along with great execution. Adding to this, Chairman Indy Pathmanathan was recognized with the ET Edge India CEO Award in the Startup Leader category—backing up the company’s leadership and long-term plan.
Looking back on the year, Ganesen Viswanathan, Vice President at MagickHome, said that 2025 was about building with intention—making systems stronger, sharpening execution, and making sure quality could be delivered in all cities. This idea has allowed MagickHome to grow without losing its core promise, which is a problem many new D2C startups face when growing into other areas.
Looking ahead, MagickHome has set goals that are ambitious but planned. The company wants another 100% growth in 2026, helped by plans to start an e-commerce channel and grow its physical presence across India. This approach shows wider Indian D2C trends, where brands are mixing digital searching with physical confirmation to gain consumer trust in high-value areas.
As India’s interiors market is still mostly unorganized, MagickHome’s doing shows the chance for tech-first D2C brands with enough money to build on a national level. With strong basics, repeat-driven growth, and a clear growth plan, MagickHome is becoming a key player in the next stage of India’s organized home interiors world.
