Indian D2C companies are getting more sophisticated, moving into high-end lifestyle categories with a focus on design. Gravity Bath Pvt. Ltd. is making a bold move by buying DILUSSO, an Italian luxury bathware brand. This gets them into the international luxury bathware market and strengthens India’s position in global design and manufacturing.
This purchase puts Gravity Bath Pvt. Ltd. in a new position to mix Italian design with Indian production and brand vision. It’s unusual in India’s D2C space because it shows an Indian consumer brand buying a European luxury brand to grow worldwide, instead of just focusing on India.
DILUSSO, based in Italy, is known for its modern, simple bathware that uses precise engineering and handmade metalwork. Architects and designers across Europe often specify its products, which are found in fancy homes, hotels, and hospitality projects. The brand focuses on clean lines, sculptural shapes, and quality materials, which fits with the growing global preference for simple, well-designed luxury.
For Gravity Bath, this purchase is both strategic and symbolic. It fits with the company’s plan to grow and reach its goal of 1000 Crores by scaling up in the premium and ultra-luxury markets. Under Gravity Bath, DILUSSO will stay a luxury brand, serving both Indian and international markets, but with more funding, better operations, and wider distribution.
Anoop Garg, Founder & Director of Gravity Bath, calls the purchase a key moment. He says DILUSSO represents design, craftsmanship, and engineering, which Gravity Bath wants to include in its global brand. By adding an Italian brand to its portfolio, the company shows it wants to build a top-tier luxury bathware brand from India that can compete and work with others worldwide.
From an Indian D2C point of view, this purchase shows a change in Indian D2C trends. As brands grow, it’s not just about selling more or growing in India. Instead, focusing on premium products, brand image, and international appeal is becoming more important for long-term value. Gravity Bath’s move is in line with global D2C trends for 2025, where brands are investing more in design, history, and building their brand across borders.
After the purchase, Gravity Bath and DILUSSO will together offer a wide variety of luxury bathware. This includes Italian-style fittings, advanced metal engineering, durable parts, and smart bathroom tech. This is aimed at architects, developers, and high-end residential and hospitality projects that value quality, design, and long-lasting products.
Looking forward, Gravity Bath plans to use DILUSSO to enter global markets through retail partnerships, distributor deals, and showrooms. They also plan to bring DILUSSO’s design to Indian consumers, where there is growing demand for premium and global-inspired interiors.
In the D2C industry, this purchase stands out as an Indian brand moving upmarket by buying global design expertise, building a premium image, and expanding internationally. Gravity Bath’s purchase of DILUSSO marks a new chapter for Indian D2C brands looking to compete globally, not just in India.
