Zappfresh is shaking things up in the Indian direct-to-consumer (D2C) world! They’re grabbing a 51% stake in Avyom Foodtech for ₹7.5 crore. This means they’re jumping into the ready-to-cook (RTC) and ready-to-eat (RTE) food game.
The deal should wrap up in the next 3 to 9 months, with Zappfresh investing in Avyom in stages. It’s a move to help Zappfresh grow beyond just fresh meat and seafood and get into those quick and easy food options that are super popular right now.
Avyom Foodtech, started in 2022 by Deepanshu Manchanda and Priya Aggarwal, makes frozen and pre-made food like snacks, sauces, and gravies. They’ve been getting good at food processing. Avyom is also buying Ambrozia Frozen Foods’ food processing biz to beef up their production.
For Zappfresh, this is just the next step. They started out delivering fresh meat and seafood, focusing on top-notch quality. But since folks want stuff that’s quick, easy, and good value, Zappfresh is moving beyond just one type of product. Getting into RTC and RTE lets them get more of your money and get you ordering more often.
Other D2C brands are doing same thing . Instead of building everything from scratch, they’re buying other companies to grow faster. Zappfresh has done this before, buying Bonsaro and Dr Meat. Each deal helped them get better at their supply chain, reach more places, and sell more different stuff.
Right now, Zappfresh delivers in Delhi-NCR and Bengaluru. They also just got listed on the BSE SME exchange. They’re planning to spend more of that IPO money on buying other companies.
This deal shows how D2C food brands are trying to become like one-stop shops. By selling both fresh and pre-made stuff, they can sell through more channels, make more money per order, and hold their own in a crowded market.
As the D2C scene gets bigger, Zappfresh’s plan to buy its way to growth could pay off. To win now, they need to be big, have lots of products, and run a tight ship. They seem to be on track to grow fast and become a big name in D2C food.
