BellaVita, a beauty and personal care brand from Gurugram, is now in the black, reporting a ₹25 crore net profit for FY25. That’s a sweet turnaround from losing money last year. It looks like D2C brands in India are growing up, and BellaVita is doing it right by boosting sales and keeping an eye on costs to get results that last.
The numbers show BellaVita’s sales shot up 2.5 times to ₹456 crore in FY25, compared to ₹184 crore the year before. This jump came from selling fragrances, skincare, and personal care stuff online, through fast commerce platforms, and straight to customers. Selling products is how BellaVita makes its money.
Sales growth also meant higher costs, as the brand pushed to get noticed in the competitive beauty and skincare market. Raw materials were the biggest expense at 39% of the total, jumping to ₹171 crore in FY25 from ₹64 crore the previous year. Ads were also a big deal, costing ₹90 crore, or 21% of all costs, up 37% from last year. Commissions hit ₹64 crore, and shipping was ₹42 crore because of more orders and wider delivery.
Employee pay was ₹42 crore, with other costs at ₹28.5 crore, bringing BellaVita’s total spending to ₹437.5 crore, up 92% from ₹228 crore in FY24. Even though costs almost doubled, sales grew faster, leading to a ₹25 crore profit, a huge save and improvement compared to a ₹40 crore loss last year. The company’s EBITDA margin ended at 4.61%, so profits are improving.
BellaVita also became more efficient with money. The brand spent ₹0.96 to make one rupee in sales in FY25, better than the ₹1.24 the year before. They are also in a better financial position, with current assets at ₹119 crore, and cash at ₹4 crore, up from ₹1 crore last year.
BellaVita has raised $58 million so far, with backers like Sanjeev Kumar Taparia and Ashutosh Taparia. No funding rounds happened in FY25, but showing a good profit strengthens the brand amidst talks of D2C IPOs, stable growth, and company valuation in India’s startup world.
With sales near ₹500 crore, BellaVita joins a small group of profitable D2C personal care brands. As the D2C market of 2025 increasingly rewards brands that make good stuff, stay on top of marketing, and get remembered by customers, the BellaVita FY25 result shows how having a good story, selling everywhere, and making smart financial decisions can make a really strong and viable business in India.
