Antinorm, a cool new beauty startup, just got ₹28 crore in seed money led by Fireside Ventures. V3 Ventures and Rukam Capital, who invested before, are also kicking in more cash because they really believe in Antinorm’s vision. This funding is a big deal for the brand as it grows its reach in India’s quickly growing direct-to-consumer (D2C) world.
Antinorm started out focusing on beauty solutions that really work and do a lot at once. People who want things to be easy but still work well are really into it. Instead of long, hard skincare routines, Antinorm makes it simple with smart products. Because people like it and keep buying it again, the company is getting cash to grow even more.
The beauty and personal care business in India should hit $30 billion by 2027. That means it is super competitive. Antinorm wants to be a different D2C brand that is all about working well, caring about the climate, and saving time.
The money they just got will go to a bunch of things to help them grow. They’re putting a lot into their online platform and their D2C strategy in India. They’re also putting more money into research to make cool new products that people actually need. Plus, they’re growing their presence on online stores and even some real-world locations.
They’re also hiring people for things like making products, growing the company, operations, and research. And they’re setting aside money to make sure they always have enough of the products that are selling fast. The company has been growing steadily every month, with lots of repeat customers – which is a great sign for investors.
In the next year, Antinorm plans to drop up to seven new products for beauty, personal care, and combos! These new launches will make routines even easier by combining steps into one. Estée Lauder even gave them an award for being the Best Beauty Brand in India. That adds to their credibility as they grow in India’s D2C space.
For investors watching D2C funding, new D2C startups, and updates in India, Antinorm’s seed shows that people still want to invest in founder-led beauty brands that know what they are doing. Antinorm is in a good place to be one of the fastest-growing D2C brands in India.
