Tvarra, a helmet brand in Bengaluru just for women, is moving forward by bringing on Indian cricketer Jemimah Rodrigues as an investor and partner. This means she’s putting money into the company, showing they’re serious about women’s safety and growing their brand in India’s quick direct-to-consumer market.
Instead of just having Jemimah promote the brand, she’ll actually help decide where Tvarra goes in the future. She’ll tell people about safe riding and push for women to take control of their safety and dreams. Tvarra says this fits perfectly with their goal of making safety gear designed just for women riders.
Tvarra started because women weren’t really considered in this market. Now, as more Indian brands focus on doing good, Tvarra is focusing on safety, design, and giving women power. People in cities and the countryside are wanting this kind of thing. You can find Tvarra helmets online, and they’re already selling in over 600 Indian cities, which shows their business idea can reach a lot of people.
Alpana Parida, the founder of Tvarra, said that women shouldn’t be held back by safety concerns. She believes women should feel sure of themselves, no matter if they’re going to college, work, or chasing other goals. She thinks Jemimah’s dedication and focus are a reflection of how Tvarra wants to build safety gear– with responsibility and a long-term view. This shared way of thinking is the reason for their partnership.
Jemimah said this partnership makes sense to her because she sees how being prepared, consistent, and confident are important for women in sports and everyday life. She also said that being able to move around safely helps women become brave and independent, especially young women in public.
This partnership shows how some famous people are doing more than just advertising for brands. They’re becoming more involved in how the company is run. In India, when investors are also partners, it brings visibility and shows they really believe in the brand and what it stands for.
Tvarra plans to start selling in stores in 2026, as part of their plan to sell their products everywhere. This should make their products easier to find and allow people to check them out.
With people talking more about women’s safety, mobility, and independence, Tvarra’s partnership with Jemimah Rodrigues puts them in a strong place in the Indian business world. With a clear goal, wider distribution, and a partner on the same page, Tvarra is creating a movement focused on confidence and safe travel.
