Premium professional haircare brand &Done has raised $3 million in a Series A funding round led by RTP Global, with participation from All-in Capital, Suashish, and prominent angel investors including Kitty Agarwal (Info Edge Ventures) and Kunal Bahl and Rohit Bansal of Titan Capital. The funding marks a significant milestone for the young brand as it accelerates its ambition to build a global-quality, India-first professional haircare business rooted in salon trust and science-backed formulation.
Founded in 2023 by Saumya Yadav and Atit Jain, &Done operates on a salon-first distribution model, a strategic departure from the influencer-led or marketplace-first playbooks common across India’s D2C beauty landscape. The brand is currently present in over 500 premium salons across Delhi NCR, Karnataka, Tamil Nadu, Uttar Pradesh, Hyderabad, and select metro markets, positioning itself firmly within the professional haircare ecosystem.
The newly raised capital will be deployed across research and product development, team expansion, salon network growth, and brand building, as &Done scales both its professional and retail footprint. The company is also expanding across direct-to-consumer India channels, combining salon credibility with omnichannel D2C distribution to reach end consumers without diluting professional trust.
&Done’s current portfolio includes four professional-use SKUs for salons and two retail SKUs, with several new product launches planned for 2026. All formulations are manufactured at a GMP-certified facility in Hyderabad, using imported active ingredients that meet global safety and performance benchmarks. According to the company, every formulation is purpose-built for Indian hair types, climate conditions, and lifestyle realities, addressing a long-standing gap in the professional haircare segment dominated by imported brands designed for temperate climates and Caucasian hair profiles.
This India-specific positioning aligns with broader D2C market trends 2025, where ingredient transparency, performance-led formulations, and science-backed claims are increasingly shaping consumer behaviour. The growing “skinification of hair” trend has further accelerated demand for professional, clinically informed haircare products—creating a strong tailwind for brands like &Done within India’s D2C ecosystem.
Commenting on the funding, Saumya Yadav, Co-founder of &Done, said the company is focused on building a high-trust, science-driven professional brand, with salons remaining central to its go-to-market strategy. She highlighted that stylist feedback and real-world salon usage continue to directly inform product innovation and formulation decisions.
From an investor perspective, RTP Global noted that &Done’s founder-led execution, salon-first distribution model, and operational depth set it apart in India’s crowded D2C beauty space. The brand’s ability to balance professional credibility with scalable D2C business India fundamentals positions it strongly for long-term category leadership.
India’s haircare market is projected to grow at a CAGR of 11.02 percent between 2025 and 2033, driven by rising urbanisation, higher disposable incomes, and increasing awareness around hair health. As D2C brands India continue to evolve beyond mass marketing into trust-led, product-first businesses, &Done’s strategy reflects a maturing phase of Indian D2C updates, where execution, formulation depth, and distribution discipline matter more than hype.
With strong early traction, increasing salon adoption, and a clear expansion roadmap, &Done is emerging as one of the latest D2C startups to watch in India’s professional beauty segment—signalling how VC-backed D2C brands are redefining category creation through focused, capital-efficient growth.
