D2c Insider Pulse | Voice of the D2C Community in India

Fabpad Raises Seed Capital to Scale Multi-Channel D2C Menstrual Care Platform Across India

Indian menstrual hygiene brand Fabpad has raised an undisclosed amount in a seed funding round led by Inflection Point Ventures (IPV), marking an important milestone in the brand’s journey to build a scalable, inclusive, and multi-channel menstrual care platform in India. The fundraise strengthens Fabpad’s position within the rapidly evolving D2C ecosystem India, as the company accelerates expansion across direct-to-consumer India channels, online marketplaces, quick commerce D2C platforms, and offline retail.

The fresh capital will be deployed toward widening Fabpad’s distribution footprint, strengthening brand building, and accelerating customer acquisition across India. The company will also invest in senior leadership hires across growth, operations, and technology, alongside allocating working capital to support a transparent and scalable order book across consumer, institutional, and private-label channels. This expansion-first approach aligns with broader Indian D2C updates, where brands are increasingly adopting omnichannel D2C strategies to reach diverse consumer cohorts.

Founded with a multi-channel operating model, Fabpad spans both reusable and disposable menstrual hygiene products, addressing varied usage needs, price sensitivities, and sustainability preferences. Unlike single-channel players, the brand operates across its own D2C platforms, leading e-commerce marketplaces, quick-commerce services, institutional and CSR partnerships, and private-label manufacturing for both domestic and international brands. This diversified approach positions Fabpad as one of the latest D2C startups building resilience through multiple demand streams.

Headquartered in Kolkata, Fabpad plans to open a new office in Hyderabad to tap into India’s startup talent pool and strengthen access to leadership, growth, and technology capabilities. This geographic expansion reflects a common theme in D2C business India, where brands are building distributed teams to support scale, speed, and operational efficiency.

According to IPV, Fabpad addresses a critical gap in menstrual health access by combining affordability, awareness, and availability. The brand’s asset-light and pan-India D2C model enables it to reach underserved markets while maintaining cost discipline—an increasingly important factor highlighted in D2C market trends 2025. As awareness around menstrual health rises, brands that blend education, accessibility, and product innovation are gaining momentum across the D2C industry news landscape.

Fabpad has also reported strong revenue visibility for upcoming quarters, backed by an expanding and confirmed order book. Repeat customer behaviour, institutional demand, and channel diversification are driving predictable growth, reinforcing confidence in the brand’s near-term scaling plans. Management remains focused on sustainable growth, margin improvement through operational leverage, and capital-efficient execution—key themes across VC-backed D2C brands navigating the next phase of maturity.

India’s menstrual hygiene market, estimated at over USD 1 billion, continues to grow steadily with increased institutional adoption and consumer awareness. 

Globally, the category is projected to reach nearly USD 24 billion by 2030, with sustainable and reusable products expected to outpace overall growth. Positioned at the intersection of affordability, sustainability, and scale, Fabpad is building toward long-term leadership in D2C personal care brands and wellness startups.

As D2C funding news continues to highlight purpose-led brands with strong unit economics and omnichannel reach, Fabpad’s seed round signals growing investor confidence in scalable, impact-driven consumer businesses shaping the future of period care in India.

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